Many small businesses hide prices or panic when they show numbers—yet the way you present comparative prices (anchors, starter examples, and gentle comparisons) quietly shapes decisions more than the dollar signs themselves. In this episode Catherine explains, in plain, non-technical language, how to use three low-effort price anchors: a modest ‘starter’ example, a clear mid-tier anchor that most clients choose, and a transparent premium example that explains added value. You’ll learn exact copy patterns (soft anchor labels, “most clients pick” phrasing, and empathy-first price ranges), simple visual layouts that feel calm on mobile, and a one-week experiment to measure clearer enquiries instead of chasing price sensitivity. The approach keeps control in your hands—no discounts, no pressure—so you attract better-fit leads who understand the value before they contact you. CTA: visit Artbreeze to download the Pricing Anchor worksheet and three paste-ready microcopy options to test this week.