Many small service businesses miss out on obvious discoverability wins because search engines don’t see the right facts: who you serve, where you work, and what outcomes you deliver. This episode teaches a privacy-friendly, low-effort approach to structured data (a.k.a. schema) that focuses on three practical wins—business contact & hours, service descriptions, and local/award signals—implemented using CMS plugins, simple JSON snippets your web person can paste, or verified CMS fields. I explain why tiny, factual signals help search engines present clearer results (and why that matters for clicks and trust), show how to validate outputs without developer headaches, and give a weekend rollout plan with conservative measurement: search impressions, click-through change, and new-location queries. No heavy code, no hype—just calm, verifiable steps to make your site clearer to both humans and machines. CTA: visit Artbreeze to download the Quiet Schema checklist and paste-ready CMS prompts.