Over the years, most small business websites quietly collect clutter: old Facebook pixels from a past agency, forgotten popup tools, trial chat widgets, and tracking codes nobody remembers installing. Each little script seems harmless—but together they can slow pages, confuse analytics, and make every new campaign harder than it needs to be. In this episode, Catherine explains in plain language what these “invisible extras” are, how they affect page speed, SEO, and ad performance, and the simple signs that your site might be weighed down by them (like duplicate stats or tools you no longer use). She walks through a calm, non-technical checklist you can use with your web person to spot and safely remove what’s no longer helping. Then Leo paints a picture of how a “lightly tracked” site feels: faster loads, cleaner pages, and dashboards that finally tell a clear story. Together, they share the Artbreeze Quiet Tracking Tune-Up—a 30-minute routine that leaves your website calmer, your data clearer, and your future marketing plans much easier to breathe into.