The R4 Podcast

In this solo episode, host Matt Jones delivers an unfiltered update on the rollercoaster ride of running a growing business. From difficult staffing decisions to the sting of losing a major client, and from forging new leadership roles to planning a complete rebrand, Matt reveals the bold moves—and the mindset—required to keep Rebel Lion thriving.

Discover why confidence in leadership sometimes looks like bravado, but is powered by genuine bravery behind the scenes. Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode offers real-world lessons on resilience, responsibility, and redefining what it means to win.

Tune in to hear about:
• The reality of making tough cuts while keeping morale high
• A behind-the-scenes look at rebranding and new leadership appointments
• Valuable insights on sustaining performance and managing investor relations
• How “the bravery behind the bravado” fuels growth and fosters innovation

Listen now to join Matt in celebrating four years of building—and rebuilding—a business that refuses to back down.

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Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

The Rebel Lion Podcast is back. Bigger, bolder, and unfiltered. In this episode, Matt and Aaron break down the brutal truths of scaling at speed—big wins, hard losses, and the mindset shifts that make or break a business.

💥 Expanding to Manchester, London & NYC
💥 Raising investment & launching 4 new divisions
💥 Winning (and losing) major contracts
💥 Saying NO to the wrong clients

No fluff. Just raw insights on moving faster without losing control.

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Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

In Episode 9 of The Rebel Lion Podcast, we hand the reins to our Gen Z team, and trust us—this is one you won’t want to miss. 

Matt Jones and Jamie Hibbard are on the receiving end this time, fielding sharp questions from the next generation about the history of the industry, our personal journeys, and what makes our generation tick. We dive deep into the contrasts between Gen Z and older generations, exploring how different perspectives on growth, fear, and opportunity are shaping Rebel Lion’s future. 

This episode promises to be our best yet, packed with honest, thought-provoking insights from both sides of the generational divide.

Whether you’re leading a team, managing a multigenerational workforce, or simply curious about the perspectives of today’s young talent, this episode will leave you inspired and energised.

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Support the show

Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

In Episode 8 of The Rebel Lion Podcast, Matt Jones and Jamie Hibbard return to discuss the real, raw side of scaling a business. With Rebel Lion reaching 25 staff and expanding quickly, the team has experienced both the excitement and challenges of rapid growth.

From managing CRM platforms to fine-tuning internal processes, Matt and Jamie share their experiences on what works, what doesn't, and how their team has levelled up under pressure. 

This episode is packed with practical advice for entrepreneurs on operational efficiency, maintaining company culture, and managing growing pains without losing momentum.

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Support the show

Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

After a well-deserved break (yes, the team finally convinced me!), I’m back and ready to bring the heat.

Join me for the return of The Rebel Lion Podcast this Friday, 13th September. 

Get ready for fresh insights, bold conversations, and everything you’ve been waiting for. Trust me, this one’s going to be worth the wait!

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Support the show

Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

In Episode 7 of The Rebel Lion podcast, we’re going "All In" with Sophie Milliken MBE, the former Head of Graduate Recruitment at John Lewis who made the bold leap from corporate executive to entrepreneur.

Sophie takes us through her journey, sharing the highs and lows of leaving a secure corporate role to start and grow her own businesses. She opens up about the challenges she faced, the lessons learned from selling her first business, and how she’s now empowering others to build their personal brands.

This episode is packed with insights for anyone considering a similar transition or looking to make their mark in the entrepreneurial world.

Follow Sophie

• LinkedIn: https://www.linkedin.com/in/sophie-milliken/
• Podcast: https://thisismoja.com/beyond-the-bio-podcast
• Buy The Book: https://www.amazon.co.uk/dp/B0D5DK9MDD

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Support the show

Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

In Episode 6 of The Rebell Lion Podcast, we dive into the fascinating journey of Nicholas Hutchinson from his early ambitions in architecture to becoming a pivotal figure in political campaigns. 

Raised in Cardiff, Nick shares his adventures through the world of design, his unexpected entry into politics during the pivotal 2016 EU referendum, and how his grassroots efforts in local pubs and clubs laid the groundwork for his career. 

Tune in as Nick recounts the highs and lows of navigating the complex intersections of pubs, politics, and public life.

Send us Fan Mail

Support the show

Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

In this episode of The Rebel Lion podcast, Matt Jones and Jamie Hibbard dive into the evolution and significance of company culture. They explore how the concept of culture has shifted from informal social gatherings to a critical component of organisational success. 

They discuss the challenges and strategies for building a strong culture in both traditional and hybrid work environments, share personal insights on how culture has shaped their own businesses, and consider the impact of leadership on cultural development. 

Tune in for a candid conversation on maintaining a vibrant and inclusive culture as your business grows.

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Support the show

Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

In this episode of The Rebel Lion podcast, hosts Matt Jones and Jamie Hibbard dive into the raw realities of entrepreneurship. Sharing their stories, they highlight the lessons learned from failures and the value of facing challenges head-on.

Matt reflects on his early days, revealing how intense investor pressure nearly derailed his first venture. The duo stresses the importance of thoroughly vetting potential investors and understanding the difference between passive and active roles.

They bust the myth of work-life balance for entrepreneurs, painting a real picture of the relentless hustle required. Matt recounts a bold move to invest heavily in a new office, which paid off massively and propelled the business forward.

The episode also touches on the significance of having a clear vision, creating flexible business plans, and building the right team. Matt and Jamie offer a mix of inspiration, practical advice, and hard-earned wisdom for anyone navigating the entrepreneurial landscape. Tune in for a rebellious take on the highs and lows of building a business.

Send us Fan Mail

Support the show

Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/ 

Welcome back to The Rebel Lion! 

Today, we've got an incredible story for you on Episode 3. We're diving deep into the journey of Aaron Corria, a true force at Rebel Lion Advertising. Aaron's story is one of grit and triumph over the odds. From eight years as a Cardiff doorman, battling his own demons, to becoming a beacon for South Wales' struggling communities, Aaron's path has been nothing short of inspiring. After nearly losing everything, he founded Brotectors, a game-changing social enterprise for men's mental health. Today, he's our Director of People and Culture, driving the soul of Rebel Lion Advertising, the fastest-growing ad agency in Wales.

In this raw conversation, Aaron takes us through his evolution in three acts: his rough start, the pivotal moments that reshaped his journey, and the exciting road ahead. We delve into his early struggles with anger, the breakthroughs that pushed him towards leadership. Aaron's story highlights the power of authenticity, resilience, and the life-changing impact of community support.

For all you entrepreneurs and movers out there: At Rebel Lion, we're not just about skills—we're about attitude and growth. Aaron's journey is a testament to the importance of personal development and building a supportive workplace.

Join us for a no-holds-barred episode that explores personal growth and staying true to yourself. 

Send us Fan Mail

Support the show

Follow Matt:

• LinkedIn: https://www.linkedin.com/in/mattjonesceo/
• Instagram: https://www.instagram.com/mattrebel_lion/
• X: https://x.com/MattRebel_Lion

Follow Rebel Lion Advertising: 

• Website: https://rebel-lion.agency/
• Instagram: https://www.instagram.com/wearerebel_lion/
• YouTube: https://www.youtube.com/@wearerebel_lion
• X: https://x.com/wearerebel_lion 
• LinkedIn: https://www.linkedin.com/company/rebel-lion-agency/ 
• Facebook: https://www.facebook.com/rebeladagency/