I believe there is value in sharing, talking and discussing the not so warm and fuzzy things that have been coming up for me over the past few months.

1. Because it’s always nice to know that others have been feeling the same way, right? And;
2. I thought it would be useful for you to see how I lean into these frustrations and use them to guide where I should be focusing my time, energy and creativity.

Something I've accepted recently is that I can't continue to sit back and expect others to lead the changes I want to see in the online business space.

We all have the opportunity to change the narrative. Right now, I'm feeling called to say something publicly (In an educational + supportive way because no one likes a negative Nancy).

So today on the show, I’ll be sharing the 5 things that are frustrating me about the online business space right now and what I’m doing about it:

1. For and Against business advice
2. Social media platforms prioritising video first content
3. Unethical rags to riches sales tactics
4. Performative leadership (and business)
5. Vague AF messaging

Episode 67: 5 ethical ways to market your business in 2022
Episode 49: Let’s talk about money
Episode 19: Bro-marketing explained
Episode 2: 4 unethical marketing tactics you should avoid using

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

The online business space loves to glorify burnout, claiming that the 60-hour weeks and constant exhaustion are signs of progress. But burnout isn’t healthy, for you or your business.

If you want to grow a thriving business in a healthy and sustainable way, listen to my conversation with Bianca Marics.

In this episode, we chat about:
✨ The difference between burnout and fatigue
✨ Red flags and contributing factors to burnout
✨ How to prevent yourself from burning out
✨ Simple ways to nourish your body and mind
✨ Cultivating a healthy and positive mindset

Bianca is a Clinical Naturopath, & certified Life & Mindset coach who supports women in business to go BIG, without the stress and fear of burnout. She helps women in their expansion to disconnect from stress & chronic fatigue, boost adrenal & metabolic health, and aid hormone regulation. She also works on mindset & behaviours that manifest physically, to restore health and build true resilience. She helps women backup their big visions with solid health foundations and full life integration to get body and business on the same page so they can keep rising.

Connect with Bianca:
Website: www.lifeelite.com.au
Instagram: @bianca_marics_naturopathy
How to be Better at Stress Quiz

Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

Forget about growing your following; focus on building your community instead.

Surrounding yourself with like-minded people who have the same values, desires and goals as you is smart business.

It allows you to lead with connection and create aligned offers that serve your dream clients.

So stop posting and ghosting and start using social media like the powerful two-way conversation starter it is.

Yes, it will need more time and creativity than perhaps you’re giving right now, but the rewards for both you and your dream clients are worth the energy.

If you want to learn how to create and grow your online community, listen to my conversation with Brooke Vulinovich.

In this episode, we chat about:
✨ What an online community really is
✨ Why building a community around your brand is so important

✨ How to nurture a community, so everyone feels seen and supported

✨ Three steps you can take to start building your community

✨ How an engaged community can help you sell products, services and programs

Brooke Vulinovich is an Instagram specialist, international keynote speaker, creator of the global Social Club Membership and Academy and a regular guest on Channel 9 News Perth. With a background in sales and marketing, Brooke’s love of customer service and her enthusiastic personality allowed her to quickly skyrocket through the digital marketing world to become one of Australia’s most influential Instagram speakers and trainers working with brands like American Express, Dermalogica, Mazda, F45 and City of Perth. Brooke specialises in educating businesses on exactly how to leverage the power of Social Media to increase their brand awareness and boost their bottom line.

Website: https://brookevulinovich.com/
Instagram: https://www.instagram.com/brookevulinovich/

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

Today I'm on the show addressing a growing trend in the online space: Coach Hopping.

Coach hopping is a term I’m using to describe the act of working with a coach for a few months and then working with another coach for a few months before moving onto another.

And being in a continuous cycle of going through different coaching programs because you believe that this next program or coach will be the one to get you more cash, clients and opportunities.

I'm speaking to the role of Coaches in our business, why Coach Hopping is happening, the negative effect it is having on your business and how to break the cycle.

I know many of you are going to feel called in by this topic, and that's OK.

Know you're aware, you can make changes in your business that will set you up for long-term success.

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

The biggest marketing misconception I'm seeing right now.

Over the past month, I've been having conversations with my clients + community about how they can meaningfully invite clients to work with them online.

Because the focus right now seems to be coming up with the next trending Reel idea and becoming Insta famous.

And trying to condense their knowledge, skills and lived experiences into a 15-second Reel to get in front of their audience and sell feels nearly impossible (because it is!).

Focusing on trending ideas isn't a good use of your time, energy, and creativity. And it definitely won't get you more clients and sales.

Here's why: Your clients need to connect deeply with you and your work before they will work with you.

This is why you need to be telling nuanced stories in your marketing.

Today on the show, I’m sharing the 3 elements you need to create a story that sells AND how to use storytelling in your marketing.

Master Your Messaging workshop: Save your seat

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

There’s a lot of pressure right now to stand out especially online as more and more businesses are using social media to connect with their dream clients. 

And while the online space feels really noisy, I’m not worried and you shouldn’t be either.

Because while other businesses are competing over income claims, sharing the same-outdated content, and rebranding to look like a magazine cover, you have the opportunity to meet your clients where they’re at.

Then show them that you’re the person who sees their humanity and can get them the business results they desire. 

It’s never been easier to stand out online for all the right reasons. 

If you’re ready to tell your dream clients that you care and are doing things differently, this episode is for you.

I’m sharing what key messages are and my three-step process for creating them, so you can clearly and confidently share who you are, what you do and how you support your dream clients.

Master Your Messaging workshop: Save your seat

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

Trauma-sensitive practices can help create a brave and inclusive community, and give your dream clients the security of knowing they’re entering a supportive space.

Trauma sensitivity needs to be built into your business processes and strategies, it can’t just be added over the top. 

If you want to learn how to create your visibility strategy through a trauma-sensitive lens, listen to my conversation with Mai Kee Tsang.

In this episode, we chat about:

✨ The difference between being trauma-informed and trauma-sensitive

✨ The importance of a trauma-sensitive lens in business

✨ How trauma-sensitive practices can help your business thrive

✨ Ways using a trauma-sensitive lens can support your clients to engage in your programs, podcasts and online spaces

✨ How to show up in a way that supports your unique way of being

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.

She helps underestimated & underrepresented entrepreneurs to be seen with their consent as they become more visible to share their message to grow their impact-fuelled businesses.

She has been featured on over 55+ podcasts (including Systems Saved Me, The BS-Free Service Business Podcast, The Copywriter Club, and more) by pitching herself onto aligned podcasts with her signature Pitch with Purpose™ Framework. And finally, in order to increase representation for Asian voices in the online space, she has created the Asian Online Business Directory as a free resource to help 100+ Asian entrepreneurs to be more easily seen, heard and found for their respective areas of expertise.

Website: www.MaikeeTsang.com
Instagram: https://www.instagram.com/maikeetsang/
Freebie: https://maikeetsang.com/25experts

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

Your personal story can be one of your business's greatest assets.

Your experiences as a person - the good ones and the bad ones - are part of the reason your community gravitates towards you.

So sharing them is a great way to connect on a deeper level with your dream clients.

But choosing how and when to share that story can be tricky.

If you want to learn how to strategically share your lived experience, listen to my conversation with Amy Molloy.

Amy is an award-winning journalist, editor, author and LIGHTWRITER* who produces uplifting content for the biggest names in global publishing.

https://www.amymolloy.com.au/
https://www.instagram.com/amy_molloy/

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz.  https://rachelkurzyp.com.au/quiz 

Are you focusing on visibility strategies that aren't serving your business while underutilizing the ones that are?

If posting on Instagram is no longer giving you the attention, clients and money you want in your business, I created this episode for you.

I share six easy ways you can build visibility in your business that require minimal time, energy, creativity and money.

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz 

What does ‘showing up’ even mean? And how can you build authentic and long lasting relationships with your community?

If you want to learn how you can show up confidently online, listen to my conversation with Sarah Morgan.

In this episode, we chat about:

✨ What ‘showing up’ actually means

✨ The benefits of showing up online

✨ How to decide what to share and what to keep private

✨ The different ways you can connect with your community

✨ How to be trauma-sensitive in online spaces

Sarah Morgan is an Emmy-winning digital strategist who’s been blogging, designing, and creating content online for over 20 years. After ditching her corporate web design job in 2012 to build a successful freelance business, she shifted her focus to help other women entrepreneurs simplify their marketing strategies, show up with confidence, and grow their online businesses like a boss. She shares daily tips and advice at XOSarah.com, on her podcast The Dare to Grow Show, and on social media @xosarahmorgan.

Xosarah.com

Daretogrow.co

Instagram.com/xosarahmorgan

Episode 4: How to show up before you feel ready
Episode 34: The reason why you’re struggling to be consistent (and how to fix it)

Resources and Links:
Book in a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz