In this Radio on Main Street Podcast Annette Malave, who leads RAB’s Insights team, speaks with Kelly McIlwraith, Marketing and Strategy Director with Australian Traffic Network. Recently, Ms. McIlwraith presented the results of a United States Traffic Network (USTN) study to prove the effectiveness of short form ads via both engagement and long term memory … Continue reading "The Radio on Main Street Podcast Featuring Kelly McIlwraith and Insights from USTN’s Neuro Radio Research Study"