The U.S. Census Bureau’s first look at 2025 population data revealed a significant cooling trend. As of July 1, 2025, the U.S. population grew by 1.8 million from the prior year, or 0.5%. It was a sharp deceleration compared to the prior year’s 1.0% gain of 3.2 million people. Analysts attributed much of the change to a substantial decline in international immigration.
The slowdown in overall population growth was particularly relevant for the multifamily sector because it influenced demand for housing.
From a regional perspective, the Midwest has been a standout for multifamily operations performance in recent years. Low supply has helped, but Census data suggested strong demand as well. All states in the region recorded a population gain in 2025, aided by slightly positive domestic migration which had been negative for years.
At the state level, South Carolina led the nation with 1.5% population growth, but it was down from 1.8% the prior year. Idaho and North Carolina followed closely at 1.4% and 1.3%, respectively.
Texas led the U.S. in total population gain with more than 391,000 residents. While lower than recent years, it was essentially twice as many as Florida which had the second highest amount of 197,000.
Only five states saw a population contraction: California, Hawaii, New Mexico, Vermont, and West Virginia.
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