Welcome to part 3 of our three-part series revisiting some of our most impactful episodes crucial to your capital raising success in 2025.

In this episode, we explore the popular concept of "Who Not How" as discussed in the book co-authored by Dan Sullivan and Dr. Benjamin Hardy. While the idea of leveraging others to achieve goals sounds appealing, there are nuances and misunderstandings that can lead to unexpected hurdles. In efforts to help you avoid hiring the wrong people, Yakov Smart shares insights from his extensive personal experience with hiring–shedding light on the importance of understanding the "what" and "why" before focusing on the "who" and "how."

Key Takeaways:

• How to drive the vision with support rather than seeking a savior or specialist to handle everything
• Clarify roles by understanding the "what" and "why" behind tasks and processes
• Challenges can arise not from the people but from flawed processes
• Consider personality and generational differences
• Continuous improvement and learning from mistakes is key

Useful links and resources:

https://findmoreinvestors.com/apply

Yakov Smart’s new book 'Attracting Investors' on Amazon

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

Welcome to part two of our three-part series revisiting some of our most impactful episodes crucial to your capital raising success in 2025.

In this episode, Yakov digs into the importance of PLANNING. He highlights how to execute key concepts like maximizing current assets, defining ideal investors, selecting strategic lead sources, and setting implementation timelines.

Because, if you’re not planning, you’re planning to fail.

Key Takeaways:

• Taking stock of your current assets
• How to achieve alignment with potential investors
• Specific strategies for lead sourcing
• Strategic Implementation Timelines
• The importance of staying the course

Useful links and resources:

https://findmoreinvestors.com/apply

Yakov Smart’s new book 'Attracting Investors' on Amazon

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

As we approach 2025, we're kicking off a special three-part series revisiting some of our most impactful episodes. This series highlights the most foundational concepts crucial for success in today’s capital raising landscape.

In this episode, we dive into finding your voice to raise more capital. Whether you're just starting to connect with investors online or refining your messaging, this must-listen replay delivers unique insights to help you craft the perfect approach.

Key Takeaways:

• How to instantly reduce insecurity

• Stories from Yakov’s journey to finding his voice

• The truth about being shy

• How to decide what to talk about

• F.R.O.G.S explained & how it can improve your content

Useful links and resources:

https://findmoreinvestors.com/apply

Yakov Smart’s new book 'Attracting Investors' on Amazon

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

In this episode, we dive into the essential framework of Investor Attraction Webinars—a game-changing tool for efficient and effective capital raising. Learn how to create a marketing asset that establishes credibility, builds trust, and automates key steps in nurturing potential investors, all while owning an asset that can be repurposed for years to come. We explore the structure, content, and strategies to optimize these webinars, helping you pre-sell your expertise, overcome objections, and inspire action. 

Key Takeaways:

• How to pre-sell investors without pitching deals directly
• What is the ideal webinar length?
• What are the key points to touch on?
• How to use automation effectively
• Ideas for repurposing your webinar (different audiences and formats)

Useful links and resources:

https://findmoreinvestors.com/apply

Yakov Smart’s new book 'Attracting Investors' on Amazon

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

In this episode, we dive into the art of leveraging online content to raise capital effectively, especially for those who feel daunted by the world of social media marketing. We explore the mindset shifts, strategies, and specific tips to create impactful, high-leverage content without overwhelming your already busy schedule. From choosing the right platforms to repurposing content for maximum value, these five actionable tips will help capital raisers connect authentically with investors and use content as both a marketing and sales tool.

• Strategies to attract high net worth individuals 

• How to effectively repurpose content

• How to choose social media platforms and how many?

• Posting higher leveraged content

• Using content as a sales tool

Useful links and resources:

https://findmoreinvestors.com/apply

Yakov Smart’s new book 'Attracting Investors' on Amazon

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

In this episode, Yakov Smart sits down with Arn Cenedella, founder of Spark Investment Group, who shares valuable insights from his 40+ years of experience in the real estate industry. Arn discusses how the market has transformed from the 70s and the tried and true strategies he still uses today. He reflects on his transition from single-family investments to multifamily syndications, providing advice for new and seasoned investors alike. 

Key Takeaways:

• The ways real estate has changed and stayed the same
• Tried and true real estate strategy
• Balancing local market knowledge with experience-based intuition
• Long-term holds and effective risk management strategies 
• The reality of emotional decision-making
• Teamwork is vital in multifamily investing

More about Arn:

Arn Cenedella is a seasoned real estate broker and investor with over 46 years of experience. He began his career in 1978 with his family’s brokerage, Cenedella and Co., in Menlo Park, CA, where he built a successful career as a broker and expanded his single-family rental portfolio in the San Francisco Peninsula and Austin, TX. In 2014, Arn relocated to Greenville, SC, and in 2020, founded Spark Investment Group to transition from single-family rentals to multifamily properties. Currently, Arn manages a portfolio of over 968 multifamily units valued at over $127 million, and he is a limited partner in over 500 units across the Southeast and Mountain West. Spark specializes in multifamily investments in Greenville, SC, one of the top emerging markets in the U.S. Arn offers his investors the advantage of his in-depth local market expertise, supported by a team with over 60 years of combined experience. Spark Investment Group helps busy professionals achieve passive income and financial freedom through multifamily syndication.

Connect with Arn:

https://investwithspark.com/

https://www.facebook.com/investwithspark/

https://www.linkedin.com/company/spark-investment-group/

https://www.facebook.com/arn.cenedella/

https://www.linkedin.com/in/arncenedella

Useful links and resources:

https://findmoreinvestors.com/apply

Yakov Smart’s new book 'Attracting Investors' on Amazon

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

In this episode, we dive deep into strategies to stand out to investors in 2025, especially now that the uncertainty surrounding the 2024 US election has subsided. With investors no longer sitting on the sidelines, it’s time to differentiate yourself in the capital raising landscape. We explore the fundamentals of creating a strong online presence through assets like websites, credibility packets, and effective content. We also discuss the art of copywriting—whether it's writing captivating headlines or sharing stories that resonate, the focus is on making investors feel seen, heard, and understood. Practical tips and templates are shared to help you elevate your communication in emails, social media posts, and direct conversations.

• How To Leverage Post-Election Clarity
• How To Establish Online Assets & Repurpose Content
• Copywriting Fundamentals & Proven Headline Templates
• Risk Mitigation Strategy
• Effective Use of AI

Useful links and resources:

https://findmoreinvestors.com/apply

Yakov Smart’s new book 'Attracting Investors' on Amazon

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

In this special episode, we give listeners a behind-the-scenes glimpse into a recent live stream focused on the future of funding deals and finding investors. As we approach 2025, it’s essential to stay current on shifts in investor behavior and strategies for capital raising. 

Yakov dives into three emerging trends in investor attraction that every capital raiser should know and explores how to systematize investor relations to boost conversions from soft commits to fully invested capital. We also cover strategies to build a consistent pipeline of new investors for the coming year. 

Key Takeaways:

• Top 3 emerging trends in investor attraction
• Converting more soft commits into committed capital
• Building a steady pipeline of potential investors
• The latest systematized approach for successful investor relations
• Q&A responses on optimizing funding and investor engagement strategies

Useful links and resources:

Yakov Smart’s new book 'Attracting Investors' on Amazon

https://findmoreinvestors.com/apply

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

#realestateinvesting #capitalraising #realestate #passiveinvesting 

Many mistakenly believe that scaling requires working harder, but the key lies in leverage. In this episode, we dive into how to free up time while scaling capital raising efforts without falling into the "more effort" trap. 

We explore five strategic approaches to help you gain control of your time and focus on high-impact activities. Whether it’s setting up systems with a virtual assistant or refining investor relations, these insights offer actionable steps to streamline your operations and create sustainable growth. Tune in for a concise guide to working smarter, not harder, as you raise capital.

• Make a not to-do list
• How to delegate to a Virtual Assistant
• The right way to automate lead tracking, email campaigns & workflows
• Investor Relations Support
• Efficient one-to-many communication methods

Useful links and resources:

Yakov Smart’s new book 'Attracting Investors' on Amazon

https://findmoreinvestors.com/apply

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

#realestateinvesting #capitalraising #realestate #passiveinvesting 

In this episode, John Funderburk, Co-founder and Chief Investment Officer at Vertex Investments, shares his entrepreneurial journey from house flipping to managing multifamily real estate investments. John reflects on key milestones, including early capital-raising efforts from friends and family, the value of mentorship, and the evolution of his investment strategies. 

He highlights his consultative sales approach which fosters trust and long-term partnerships along with his forecast for the multifamily investments space.

Key Takeaways:

• How John grew from small family and friend deals
• The importance of mentorship programs
• Vertex Investments emphasizes wealth preservation
• A consultative approach to sales fosters trust and investor retention
• How cap rate fluctuations affect investor expectations
• Trend predictions in multifamily investments

More about John:

After completing a BS in Science and Technology at Pittsburg State University (KS), John worked as a sales/customer service consultant in the print media and advertising industry. Moving to a start-up technology firm in the oil and gas regulatory compliance field, John quickly rose to EVP-Sales & Marketing at age 27. Relocating to Florida, John began his real-estate journey in 2017. Still carrying a Florida real-estate license, John adapts investing interests based on market demands to maximize investor and personal returns. A husband and father, John enjoys spending time with family, kayaking, playing golf, corn hole, and other leisure sports.

Connect with John:

https://vertex-investments.com/

https://www.linkedin.com/in/john-funderburk-4784787/

Useful links and resources:

Yakov Smart’s new book 'Attracting Investors' on Amazon

https://findmoreinvestors.com/apply

Join our new capital raising community group here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup

Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:

http://findmoreinvestors.com/capital

Enter our monthly raffle by leaving a 5-star review and emailing a screenshot to: [email protected]

Connect with Yakov:

https://www.linkedin.com/in/yakovsavitskiy/

https://www.facebook.com/yakov.smart3

The following music was used for this media project:

Music: Positive Fat Bass Intro Loop by WinnieTheMoog

Free download: https://filmmusic.io/song/6093-positive-fat-bass-intro-loop

License (CC BY 4.0): https://filmmusic.io/standard-license

Artist website: https://linktr.ee/taigasoundprod

The following music was used for this media project:

Music: Just Keep Going (Loopable) by chilledmusic

Free download: https://filmmusic.io/song/7245-just-keep-going-loopable

License (CC BY 4.0): https://filmmusic.io/standard-license

The following music was used for this media project:

Music: Business Of Dreams by MusicLFiles

Free download: https://filmmusic.io/song/9392-business-of-dreams

License (CC BY 4.0): https://filmmusic.io/standard-license Artist website: https://cemmusicproject.wixsite.com/musiclibraryfiles

#realestateinvesting #capitalraising #realestate #passiveinvesting