Since its beginnings, the rap music video has not only propelled hip hop into the mainstream, but it has evolved to become an art form and entire culture unto itself. Joining Jinx to talk about some of that evolution are three of the genre's most respected and innovative luminaries, Director X, Calmatic and Cole Bennett. Collectively, they've directed iconic videos for rap's top acts, from Jay-Z, Kendrick Lamar and Eminem, to Drake, Lil Nas X and Lil Yachty. They discuss their most memorable videos, some of their stumbles towards success, and where they think music videos are going next.
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