This interview covers connecting with 'busy people', Josh's biggest suprise after interviewing 29 high-level marketers, data-driven marketing for small business owners, elements of a successful marketing campaign, working out a regular marketing plan, the biggest marketing mistake, marketing principles that have stoodf the test of time, the biggest trends in marketing that actually work, not necoming overwhealmed with all the marketing options out there, measuring your marketing the right way, and how to get media attention.