How many times have you scroll through your Linkedin feed, barely paying attention to the content that’s being shown to you, until you come across an embedded video? I have. A lot of times, actually. And your customers a lot more, probably.
When your customers hit play, immediately they are drawn in. The fact is, as we are increasingly inundated with text information and marketing messages, the pressure to stand out becomes greater and greater. That’s where video comes in, as it can cut through the background noise and achieve that magical state that marketers seek – engagement.
Marketers have long seen the benefits of video, with 90% of customers reporting that product videos help them make purchasing decisions, there is a need to take it to the next level.
When your subscribers are receiving embedded video in their email that is directly related to the destination they’ve been browsing, engagement and conversions go up. Potentially, way up.
Simply put, personalized content drives sales. Let’s take the case of the travel industry.
Travel in some ways is the content marketer’s dream, with so much potential for rich content of all kinds, including text, image, audio, and video. Even more than ever, the marketer has to hit the right note in order to reach prospects who are surfing a sea of attractive and seductive information and entertainment resources.
Oftentimes, travel prospects browse and browse, and the material they view is not immediately actionable. It’s easy for them to find themselves looking at beautiful web pages or social media for vacation resources or hotel bookings that are not relevant, or not tailored to their budget or plans.
Sounds familiar?
Why Should Hotels Use Personalized Videos To Drive Direct Sales? Instead of serving up eye-candy that is not actionable – serve prospective hotel customers quality content specifically tailored to their plans. The visitor’s site navigation will let us know their needs, (such as “What? where? when? And how much?) and the personalized video will serve them just what they are looking for.
Start by thinking about your business goals, which will take you to your personalized video business goals even before the creative and fun part of the marketing project start.
Personalized videos can be used at a variety of points in the customer journey to provide standout awareness of your brand, continued interaction, to build loyalty and to suggest further items of interest.
With an integrated and automated system incorporating video, your business will stand out from the crowd. That’s an advantage that right now, few of your competitors have.
