Aspiring entrepreneurs who have established professional and social lives have a difficult time breaking away to start a business.  Legacy obligations insist on participation in frequent events, old friends stay focused on dramatic but unhelpful stories, and guilt-trippers leave striving entrepreneurs trying to balance all requests.  In this episode, Case provides strategies for quietly and gently leaving behind these demands to free up time for a new business venture.

The strategies include:

• Communicate with those closest to you to let them know what you are doing
• Learn to say 'no' to the least important events
• Be present when attending the functions you have prioritized
• Use time at work to pick up new useful knowledge not just office gossip
• Schedule social texting and social media time to avoid constantly picking up the phone

While implementing these strategies may be challenging at first, an aspiring entrepreneur who pursues this discipline must look at the long-term goal of opening a new business.  Stay close to those who understand your aspiration, and walk away guilt-free from those who do not. 

What do you do when you have a business idea in your head but no family, friends or colleagues who want to hear about it?  How do you test your product or service, find your potential customers, and spread the word about your wonderful plan?

In this episode, Case explores options for aspiring entrepreneurs who cannot begin with the traditional advice to "start with family and friends."  Instead, you could build your own publicity machine through social media; use giveaways to prompt people to try your idea; develop a compelling message you can promote through online media; or form alliances through established online influencers where you can provide value to their audiences.

Learn these helpful tips for building your business without the benefit of a supportive community or active friends. Go directly to the platforms where your potential customers may be operating, and find them yourself.  

Be prepared to tell a story about your product or service that will intrigue your potential customers by making sure the material would attract you if you were on the other side of the offering.

What do you need to know to get started as an online entrepreneur?  While entrepreneurship in general means being the person who adds value by bringing a product or service to the global marketplace, when you use only online resources to build your business, you have to pay attention to a few additional details, for example: 

1. Decide if you are moving a traditional business online or working with digital products
2. Decide where you will send your potential customers - a landing page, website or to your social media 
3. Understand how you are still governed by laws and regulations for existing industries, and new rules for operating online.

Being an online entrepreneur means you can get started quickly, and be global overnight but in this podcast you will learn how to avoid some of the pitfalls that come with the conveniences.

We are naturally curious about how people get rich.  And if you're an aspiring entrepreneur, you likely want to emulate the path of the most successful entrepreneurs which includes getting rich too.  But how did successful entrepreneurs achieve wealth?  In this episode, Case discusses the steps for achieving wealth that she has learned from reading the biographies and autobiographies of successful entrepreneurs.  The key ingredient has defined progress for centuries, and is accessible to anyone who has the courage and perseverance to pursue the entrepreneurial dream.

An aspiring entrepreneur must have the energy and enthusiasm to pursue their business idea every day.  But how do you start each day ready to go?  In this episode, Case provides strategies for waking up each day ready to be the entrepreneur who brings your product or service idea to the global marketplace.  Entrepreneurs need to be focused on their business, and excited to move forward.  But entrepreneurship is also difficult, isolating and requires a lot of work.  You have to be self-motivated and a self-starter.  This episode will help you learn how to make yourself ready.

Many aspiring entrepreneurs claim they do not have the money to start a business, yet few know how much money they will need.  As many people have spent their lives not talking about money, the same restraint rolls over to their business, and leaves them struggling from day one.  The Thing About Money for entrepreneurs is to talk about it for what it is, a thing of value you use to build the business.  But not an obstacle to getting the business done.  In this episode, Case talks about money, and how entrepreneurs should move forward with their business idea, and go as far as possible using the resources that are available.  There is no need to 'stop before you start' because of a lack of money.  This episode will help aspiring entrepreneurs understand that you can get started on your business without worrying about money. 

What is the approach aspiring entrepreneurs can use to learn about business outside of business school or any other type of formal education?  In this episode, learn tips and strategies for giving yourself an 'offline' non-formal business education.  You can utilize resources from publicly available books to open meetings to one-on-one interviews, but you have to know how to approach sources, and how to organize the information that you gather.  Learn strategies that you can use and implement today to launch your offline entrepreneurial education.

You can lead, follow or get out of the way.  Yet many people choose to stand still, as obstructionists.  An aspiring entrepreneur may face these obstacles in the real world, or in her own head.  To get around the negativity, entrepreneurs need to think of themselves as contributors.  People who provide positive energy towards delivering value into the global marketplace by identifying products or services that people want or need.  Those that overcome obstructionism, and focus on their contribution, will have a better chance of success for themselves and others.  Check out this episode to find out more.

Technology may be replacing humans at many jobs, but aspiring entrepreneurs have an opportunity to avoid being made redundant by starting a business based on a unique product or service offering.  If you have a business idea in your head that addresses a gap in the global marketplace, you are providing a consumer solution that has not been upended by tech change.  Becoming an entrepreneur and starting your own business provides you with a hedge against being forced out of your 9-to-5 by decisions other people (and machines) make.  Not only are you setting yourself up for the lifestyle you really want, but also you are preparing for the future.  Check out this episode to find out more.

As an entrepreneur, the entire world is your potential market.  You can bring your unique product or service idea to a wide audience, and find new customers who are interested in being part of your community.  When you see the world's cities and countries as your neighborhood, you are part of the economy, and if you have an offering that appeals to like-minded people in diverse markets, your message is on track.  This episode discusses how you maintain the individuality of your product or service to allow those who are interested to find you in the bustling global marketplace.  Your specific approach is the differentiator that you can use on a global basis.