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Starting an online business takes more than passion—it requires investment. And not just money, but time, energy, and personal growth. In this episode of Digital Marketing 101 for Latinas, I open up about all the investments I’ve made since stepping into the online world—from my very first freelance writing bundle to coaching programs, conferences, internships, and even the mental health work that has kept me grounded.

I also share the lessons I’ve learned about knowing when to invest in group coaching versus one-on-one coaching, the importance of networking, and why personal development goes hand in hand with entrepreneurship.

Whether you’re just starting out or wondering if you should take the leap into hiring a coach, this episode will give you an honest behind-the-scenes look at what it really costs to build a sustainable business.

💬 In This Episode, You'll Learn:

• Why building an online business costs both time and money (and which is harder to give).
• The very first investment I made that changed my path as a writer.
• How internships gave me priceless experience and industry connections.
• Why conferences and networking events remain some of my favorite ways to grow.
• The difference between group coaching and one-on-one coaching—and how to know which is best for you.
• Why personal development is just as important as business development.
• The statistics that reveal why fewer women entrepreneurs reach six figures and what that means for us as Latinas.
  
  

🔥 Key Takeaways:

• Every investment matters, even the ones that don’t show an immediate return.
• Personal development and business success are inseparable—you can’t have one without the other.
• Hiring a coach helps you avoid unnecessary mistakes and accelerates your growth.
• Entrepreneurship can feel lonely, but you don’t have to do it alone.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Join UBC + Get 3 Months of Free Coaching
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.