The Real Deal with Bob Philion

In this episode of The Real Deal, Bob Philion sits down with TaylorMade Golf CEO David Abeles to discuss how the company transformed from a struggling equipment manufacturer into a global golf powerhouse potentially worth more than $3 billion.

Abeles shares the inside story of TaylorMade’s partnership with Tiger Woods, including how Sunday Red came to life and why he believes the brand represents a billion-dollar opportunity. He also reflects on rebuilding TaylorMade after its revenue declined by 50%, navigating multiple ownership changes, and the role stars like Tiger Woods, Rory McIlroy and Scottie Scheffler have played in the company’s success.

From the competitive world of golf equipment to TaylorMade’s ambitions beyond the course, Abeles offers a behind-the-scenes look at the business decisions shaping one of golf’s biggest brands. You can also watch The Real Deal on YouTube.

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In Episode 2 of The Real Deal, Bob Philion sits down with legendary golf instructor Butch Harmon to explore the business behind coaching the best players in the world and what Tour pros are really paying for when they hire an elite instructor.

Harmon explains how he structured retainers and performance bonuses with Tour players, why Phil Mickelson once handed him a $100,000 check, and how working with stars like Tiger Woods, Greg Norman and Rickie Fowler helped build his own reputation and business.

Harmon shared his perspective on the future of golf instruction, including the growing influence of launch monitors, data and technology, and why he believes the human element remains irreplaceable.

The Real Deal, hosted by Bob Philion, goes inside how money moves in and around golf, from superstar endorsement deals and athlete ownership to the realities of running a business in the game. You can also watch The Real Deal on YouTube.

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In the debut episode of The Real Deal, Bob Philion sits down with Greg Norman to talk about the business decisions that turned one of golf’s biggest stars into one of the sport’s earliest athlete-entrepreneurs.

Norman explains why he wanted to own his brand rather than simply endorse others, from building the Great White Shark logo and Greg Norman Collection to taking an equity stake in Cobra Golf that ultimately became worth tens of millions. He also discusses the value of athlete IP, the business lessons that shaped his career and how those same ideas influenced his vision for LIV Golf.

The Real Deal, hosted by Bob Philion, goes inside  how money moves in and around golf, from superstar endorsement deals and athlete ownership to the realities of running a business in the game. You can also watch The Real Deal on YouTube.

Presented by Gosling’s

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As often as golf and business are linked, few people truly understand how these deals really work. Bob Philion wants to change that. The former golf equipment CEO's new Golf Digest podcast provides audiences with rare insight into how money flows in and around the game.

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