Most real estate recruiters are making the same 5 mistakes — and they don’t even realize it.
After recruiting over 1,000 agents and averaging 100 recruits per year for a decade, I’ve seen what works… and what quietly kills brokerages.
In this video, I break down the Top 5 Things You Should NEVER Do as a Real Estate Recruiter:
• Recruiting from desperation
• Making it about your brokerage
• Only recruiting when you “need” agents
• Talking bad about other brokerages
• Ignoring retention and onboarding
If you’re a broker, team leader, or real estate recruiter trying to grow your office, this will change how you think about recruiting.
Recruiting isn’t about convincing agents.
It’s about positioning, systems, and long-term pipeline.
If you want to grow your brokerage the right way — this is required viewing.