The Real Estate Coaching Club Podcast

I recruited 1,000 real estate agents in 10 years while dealing with divorce, spyware, sabotage, toxic brokers, COVID, and a lawsuit. You only see the highlight reels. This is everything behind mine.

I've been in real estate since 2003 and ran 6 different offices. If you're a real estate agent who feels stuck, burned out, or loyal to a brokerage that isn't loyal back, watch this to the end.

In this video:

• Why loyalty should go to you first, your family second, and your job third
• The plot twist about people who seem out to get you
• How I kept recruiting 100 agents a year through total chaos
• When it's time to leave your brokerage
• Why good days and bad days both end

👉 Get your next client in 30 days: join Real Estate Coaching Club at realestatecoachingclub.com

⏱️ Chapters
0:00 Intro
0:06 Nobody Shows You the Struggle
1:53 Six Offices, One Disclaimer
3:20 My Biggest Flaw: Loyalty
4:39 Where the Chaos Started (2011)
6:39 Used to Recruit
8:30 Spyware, Sabotage & Omission
10:46 COVID, a Toxic Broker & Record Recruiting
12:50 How I Left
14:32 Guilty by Association
16:01 What Agents Want From Owners
16:25 The Employee & the Lawsuit
17:58 100 Agents a Year, Anyway
19:01 Bad Days End
20:17 Loyalty Starts With You

#realestateagent #realestatecoach #realtor #realestate #brokerage

Music: "Need for Speed" by Arulo (Mixkit). B-roll: Mixkit.

Tags: real estate agent, real estate coach, how to leave a brokerage, toxic brokerage, real estate recruiting, realtor tips, new real estate agent, real estate career, broker owner, real estate mindset, Frank Bernardo, Real Estate Coaching Club

Waiting for the phone to ring isn't a prospecting plan.
In this episode, Frank Bernardo explains why protected daily lead-generation time and consistent database follow-up belong at the center of an agent's business. He shares how to reconnect with your sphere, keep useful notes and build relationships that can lead to referrals, even when the person you're speaking with has no plans to move.
You'll hear why prospecting time deserves the same respect as a client appointment, how life changes create opportunities, and why posting content doesn't replace personal conversations.
For coaching, scripts and help putting these ideas into practice, visit Real Estate Coaching Club:
https://www.skool.com/realestatecoachingclub/about

✅This Is Why Most People Fail At Recruiting

got to http://www.skool.com/recruitingboss🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡💠Most people think they need better recruiting leads.💠They don’t.💠They need more follow-up, more volume, and more consistency.💠In this video, I break down the mindset that actually wins in recruiting — not motivational fluff, not “just stay positive,” but the real stuff: staying in the game longer than everyone else.💠I once followed up with someone for a full year before they joined my office.💠Most people would have quit after a few texts.💠That’s the difference.💠If you want to recruit more agents, build a stronger pipeline, and stop blaming the leads, this video is for you.💠Inside this video, I cover:* Why there is no finish line in entrepreneurship* Why most people quit right before recruiting starts working* Why better results come from better follow-up* Why quantity creates quality* How consistency turns cold leads into real conversations* The mindset behind building a true recruiting machine💠Stop looking for the magic lead.💠Master the boring follow-up.💠That’s how you become a Recruiting Boss.💠Join the Recruiting Boss community here:[INSERT SKOOL LINK]🔶 WATCH MORE EPISODES✅ The #1 Reason Your Listing Will NEVER Sell Most Agents Ignore This👉This Video Link:https://youtu.be/iymlUp9froo✅ Real Estate Agents: You’re 1 Lead Gen System Away from $100K+👉This Video Link:https://youtu.be/I_OvKITPfoI✅ Real Estate AI Assistant Demo: Answering, Qualifying, Booking👉This Video Link:https://youtu.be/BMYBf_LFr58✅ The Top 3 Rookie Mistakes That Keep Agents Broke👉This Video Link:https://youtu.be/R9ji3v-aACU✅ I Thought I Hit My Limit… Until THIS Happened 😱💪👉This Video Link:https://youtu.be/qFJA9bQESMA✅ You are the average of your five closest friends.👉This Video Link:https://youtube.com/shorts/ptudd14CZa8✅ Want to know what your agents are leaving?👉This Video Link:https://youtube.com/shorts/bKt8s3ZCML4✅For more information👇👇✅Follow us on Facebook👉https://www.facebook.com/therecruitingboss/✅Follow us on LinkedIn👉https://www.linkedin.com/company/recruiting-boss/✅ Website:👉recruitingboss.com✅Email Address:👉[email protected]#RecruitingBoss #RealEstateGrowth #ExponentialBusinessGrowth #RealEstateMarketing#GrowRealEstate #RealEstateLeads #RealEstateSuccess #FinancialServicesGrowth#LenderMarketingSolutions #RealEstateCoaching #RookieTimeManagement#RealEstateRecruiting #RecruitingBoss #RealEstateAgents #BrokerageGrowth #RealEstateLeadership

I got rejected for the same job 3 times — and the people who kept shutting me down were the ones I was literally doing the job for. Going through a brutal divorce, living in a one-bedroom apartment with 3 kids, and getting sabotaged behind my back… I had every reason to quit.I didn't.In this video, I'm sharing the full story of how I went from being denied team leader over and over to breaking every recruiting record in every office I touched — and eventually building Recruiting Boss from the ground up.If they counted you out, watch this. 👇🔔 Subscribe for recruiting tips, real talk, and strategies that actually work.🌐 Learn more at recruitingboss.com

Most real estate recruiters are making the same 5 mistakes — and they don’t even realize it.

After recruiting over 1,000 agents and averaging 100 recruits per year for a decade, I’ve seen what works… and what quietly kills brokerages.

In this video, I break down the Top 5 Things You Should NEVER Do as a Real Estate Recruiter:

• Recruiting from desperation
• Making it about your brokerage
• Only recruiting when you “need” agents
• Talking bad about other brokerages
• Ignoring retention and onboarding

If you’re a broker, team leader, or real estate recruiter trying to grow your office, this will change how you think about recruiting.

Recruiting isn’t about convincing agents.
It’s about positioning, systems, and long-term pipeline.

If you want to grow your brokerage the right way — this is required viewing.

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🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡🔶 WATCH MORE EPISODES✅ The #1 Reason Your Listing Will NEVER Sell Most Agents Ignore This👉This Video Link:https://youtu.be/iymlUp9froo✅ Real Estate Agents: You’re 1 Lead Gen System Away from $100K+👉This Video Link:https://youtu.be/I_OvKITPfoI✅ Real Estate AI Assistant Demo: Answering, Qualifying, Booking👉This Video Link:https://youtu.be/BMYBf_LFr58✅ The Top 3 Rookie Mistakes That Keep Agents Broke👉This Video Link:https://youtu.be/R9ji3v-aACU✅ I Thought I Hit My Limit… Until THIS Happened 😱💪👉This Video Link:https://youtu.be/qFJA9bQESMA✅ You are the average of your five closest friends.👉This Video Link:https://youtube.com/shorts/ptudd14CZa8✅ Want to know what your agents are leaving?👉This Video Link:https://youtube.com/shorts/bKt8s3ZCML4✅For more information👇👇✅Follow us on Facebook👉https://www.facebook.com/therecruitingboss/✅Follow us on LinkedIn👉https://www.linkedin.com/company/recruiting-boss/✅ Website:👉recruitingboss.com✅Email Address:👉[email protected]#RecruitingBoss #RealEstateGrowth #ExponentialBusinessGrowth #RealEstateMarketing#GrowRealEstate #RealEstateLeads #RealEstateSuccess #FinancialServicesGrowth#LenderMarketingSolutions #RealEstateCoaching #RookieTimeManagement#TimeManagementBlueprint #TimeManagement #RealEstateSystems #RealEstateAutomation#GrowTeamsFast #ScaleRealEstate #BusinessGrowthStrategies #RealEstateRecruiting#RealEstateScaling #RealEstateTraining #LeadershipDevelopment #CEO

✅You Don’t Have a Real Business Until You Have This🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡🔶 WATCH MORE EPISODES✅ The #1 Reason Your Listing Will NEVER Sell Most Agents Ignore This👉This Video Link:https://youtu.be/iymlUp9froo✅ Real Estate Agents: You’re 1 Lead Gen System Away from $100K+👉This Video Link:https://youtu.be/I_OvKITPfoI✅ Real Estate AI Assistant Demo: Answering, Qualifying, Booking👉This Video Link:https://youtu.be/BMYBf_LFr58✅ The Top 3 Rookie Mistakes That Keep Agents Broke👉This Video Link:https://youtu.be/R9ji3v-aACU✅ I Thought I Hit My Limit… Until THIS Happened 😱💪👉This Video Link:https://youtu.be/qFJA9bQESMA✅ You are the average of your five closest friends.👉This Video Link:https://youtube.com/shorts/ptudd14CZa8✅ Want to know what your agents are leaving?👉This Video Link:https://youtube.com/shorts/bKt8s3ZCML4✅For more information👇👇✅Follow us on Facebook👉https://www.facebook.com/therecruitingboss/✅Follow us on LinkedIn👉https://www.linkedin.com/company/recruiting-boss/✅ Website:👉recruitingboss.com✅Email Address:👉[email protected]#RecruitingBoss #RealEstateGrowth #ExponentialBusinessGrowth #RealEstateMarketing#GrowRealEstate #RealEstateLeads #RealEstateSuccess #FinancialServicesGrowth#LenderMarketingSolutions #RealEstateCoaching #RookieTimeManagement#TimeManagementBlueprint #TimeManagement #RealEstateSystems #RealEstateAutomation#GrowTeamsFast #ScaleRealEstate #BusinessGrowthStrategies #RealEstateRecruiting#RealEstateScaling #RealEstateTraining #LeadershipDevelopment #CEO

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✅How to Sell More in 2026 | Proven Strategies That Actually Work🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡🔶 WATCH MORE EPISODES✅ The #1 Reason Your Listing Will NEVER Sell Most Agents Ignore This👉This Video Link: https://youtu.be/iymlUp9froo✅ Real Estate Agents: You’re 1 Lead Gen System Away from $100K+👉This Video Link: https://youtu.be/I_OvKITPfoI✅ The Top 3 Rookie Mistakes That Keep Agents Broke👉This Video Link:https://youtu.be/R9ji3v-aACU✅ I Thought I Hit My Limit… Until THIS Happened 😱💪👉This Video Link:https://youtu.be/qFJA9bQESMA✅ You are the average of your five closest friends.👉This Video Link:https://youtube.com/shorts/ptudd14CZa8✅ Want to know what your agents are leaving?👉This Video Link:https://youtube.com/shorts/bKt8s3ZCML4✅For more information👇👇✅Follow us on Facebook👉https://www.facebook.com/therecruitingboss/✅Follow us on LinkedIn👉https://www.linkedin.com/company/recruiting-boss/✅ Website:👉recruitingboss.com✅Email Address:👉[email protected]#RecruitingBoss #RealEstateGrowth #ExponentialBusinessGrowth #RealEstateMarketing#GrowRealEstate #RealEstateLeads #RealEstateSuccess #FinancialServicesGrowth#LenderMarketingSolutions #RealEstateCoaching #RookieTimeManagement#TimeManagementBlueprint #TimeManagement #RealEstateSystems #RealEstateAutomation#GrowTeamsFast #ScaleRealEstate #BusinessGrowthStrategies #RealEstateRecruiting#RealEstateScaling #RealEstateTraining #LeadershipDevelopment #CEO