Hey friends, it’s Heather.

Okay, let’s start with a confession. You know how sometimes you “forget” something not because it slipped your mind, but because your brain just decided, “Nope, too scary, not today”?

Yeah… that’s me right now with my book.

I’m writing The Nurture Method: Raising a Business While Raising a Family — which sounds exciting and put-together, right? Except, I conveniently forgot one very important thing… I’m going to have to market this book.

Which means… I’m going to have to be visible.And y’all, that is not my favorite thing.

Let me take you back for a minute.

Fifth grade. Small Catholic school in Gastonia, North Carolina.We were having some kind of performance — maybe a talent show, maybe a play — I honestly don’t remember that part.

What I do remember is being up on that stage, all by myself, about to perform an Irish jig.Music starts… and I move.Too early.

The whole crowd does that deep inhale thing, then giggles.And I just freeze.Finally, I start again on the right cue — but I was mortified. I wanted to disappear.

And that, friends, was the start of my lifelong preference for being behind the scenes.

But it didn’t stop there.

Seventh grade — I was a cheerleader. We’re lined up at halftime, ready to go. Someone switches the cheer at the last minute. Guess who missed the memo?Yep. Everyone’s yelling one thing, and I’m shouting another.Cue more giggles. More humiliation.

Then, freshman year of college, I’m playing intramural basketball.Trip. Fall. Bloody knees.

It’s almost comical now, but at the time? It felt like death by embarrassment.

Those little moments stacked up and trained me to believe: behind the scenes is safer.

Fast forward to today.I’ve built companies, raised three kids, and somehow convinced myself I could write a book about it all.

So a few months ago, I announced I was writing The Nurture Method.And right after I hit “post,” my brain went,“Oh wait… that means I’ll actually have to tell people about it.”

Y’all, the irony kills me.

Because here’s the thing — I am the face of all of our marketing for RSG Sales. I do the videos, I create the content, I show up. No problem.But that’s for the company.That’s not Heather Roberts.

When I’m talking about RSG Sales, it’s bigger than me. It’s about a mission, a team, a collective success.But when it’s my book? It’s me out there. Alone.Potentially dancing to the wrong cue again.

That’s the real reason I forgot about the marketing part —Visibility is my personal Mars.I’d rather build the rocket than ride in it.

And you know what’s wild? I’m 55 years old. You’d think at this point I’d have shed that fear of looking stupid.

But no. Every time I go to message someone about my book launch team — which, by the way, is like a group of book cheerleaders who help spread the word —I feel like that little fifth-grade girl on stage again, praying not to mess up the steps.

Every DM, every ask, feels like I’m saying,“Hey, wanna come watch me maybe trip and fall in front of everyone?”

And I hate it.

But here’s the thing about this year:I promised myself that 55 would be my “no more f***s left to give” year.

My kids even bought me a potholder that says, “Oh there it goes… my last f**k.”And honestly? I think it’s the energy I need right now.

Because the truth is, I’ve lived every story in The Nurture Method.The failures, the growth, the systems that worked and the ones that didn’t.This isn’t theory. This is my actual life.

So yeah, I’m going to show up.I’m going to market this book.I’m going to ask for help, even when it feels awkward and cringey.

I’m reminding myself:The fifth grader survived.The seventh grader got over it.The college freshman healed.

And 55-year-old Heather? She’s still here.Still dancing — even if it’s to the wrong damn song sometimes.

Here’s what I’m learning through all of this:The fear of visibility isn’t about messing up.It’s about everyone seeing you mess up.

But guess what? Everyone messes up.The only difference is — some people are willing to do it publicly, and some aren’t.

And I don’t want to be one of the ones who hides anymore.Because hiding is expensive.You pay for it with your ideas, your impact, your dreams.

I’ve done that for too long.

So, if you’ve been hiding behind the scenes — I see you.I am you.

But maybe it’s time we both step out a little more.Yes, people might giggle when you dance to the wrong cue.But at least you’re dancing.

And honestly, what’s worse — dancing off beat, or never dancing at all?

So, deep breath… here we go.

If you want to follow along as I stumble — I mean, step — through this whole book marketing thing,come hang out with me on Instagram at @sonowwhatyall.I’m sharing it all in real time — awkward parts included.

And if you want to be part of my book launch team,well… I’m officially asking. Consider this your invitation.

Until next time — keep dancing, y’all.

xx,Heather

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