In this episode of The Fuck It Shift, host Adam Ross unpacks why “fake it till you make it” isn’t about pretending — it’s about training your brain for confidence before the results show up.

He shares the story of how his dad’s advice before a business pitch changed everything, turning fear into momentum and proving that acting as if is one of the fastest ways to build belief. Adam breaks down the science behind why millionaires don’t hate this mindset — because it’s how they started.

This isn’t about faking success; it’s about programming your thoughts, language, and energy to match the life you’re building. If you’ve ever thought “fake it till you make it” was a cliché, this episode will make you rethink what it really means to show up like you’ve already made it.

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