Everyone says we’re addicted to our phones.In this episode, Nir Eyal explains why “phone addiction” is a myth, and what actually helps us stay focused in a distracted world.
Phone addiction is a lie.
And the moment I accepted that, everything changed.
Because if it were the phone's fault (if it were the algorithm, the apps, the endless scroll) I wouldn't have to look at myself.
But here's the truth Nir Eyal forced me to face:It's not the technology.
It's me.
When I read Indistractable, I highlighted this line: "What example are we setting for our children if our loving faces are replaced by the tops of our heads as we constantly stare into our screens?"
That wasn't a quote. It was a mirror.
As a busy mum, recruiter, and founder who runs her own business and podcast, I care deeply about being present.
And still... my hand reaches for my phone before I even realise it.
In this episode, Nir doesn't let anyone off the hook. Not Big Tech, not parents, not me.
He challenges the entire narrative around distraction and explains why the people in our lives are watching what we do, not listening to what we say.
This conversation made me uncomfortable.
And that's exactly why you need to hear it.
WHAT WE COVER:
• Why "phone addiction" is a lie, and what's actually happening instead
• The invisible cost of distraction, and it's not the device
• What Nir told his daughter that changed everything: "I struggle with this too. Let's work on it together."
• Why kids don't do what we say. They do what they see.
• How to model vulnerability, accountability, and presence instead of enforcing hypocritical rules
• The one uncomfortable question for 2026: Who actually deserves your attention? Your phone, or the people you love?
WHO IS NIR EYAL?
Nir Eyal is a bestselling author, behavioural designer, and leading expert on building and breaking habits. He has lectured at Stanford's Graduate School of Business, worked with companies designing the products we use every day, and has been featured in Harvard Business Review, Time, and The New York Times. His books Hooked and Indistractable have helped millions understand how technology shapes behaviour and how to take control back.
This isn't another "put your phone down" lecture.
This is about looking in the mirror.
And asking yourself: What example am I actually modelling?
🎧 Watch or listen now.
Episode Chapters
(00:00) Trailer & Opening
(02:00) Meet Nir Eyal
(02:46) Nir’s Wake-Up Call
(04:58) The Skill That Determines Success Today
(07:03) Distraction vs Traction
(09:11) Notifications Aren’t The Real Problem
(10:33) What We’re Really Escaping When We Scroll
(12:45) Should Social Media Be Banned for Kids?
(13:45) Are Phones Really Destroying Our Kids?
(17:25) Families & Phones at Restaurants
(18:29) Doing Better for Our Kids Starts With Us
(20:43) Should I Set Screen-Time Rules for My Kids?
(27:28) “Look in the Mirror”
(29:14) Being Present While Juggling Work & Kids
(33:09) Why We Procrastinate
(38:22) Time Management Is Pain Management
(40:59) How Beliefs Shape Reality & Identity
(41:57) ADHD, Diagnosis Culture & Over-Medicalisation
(48:41) 4 Steps to Become Indistractable
(52:39) Final Takeaways
