Ep.38 🎙️If your salon has great results but empty chairs, the problem likely isn’t your skill or service.

It’s your salon marketing.

In this episode of The Salon Rebel, your host Charlie Crothers is joined by Meghan Hayden, Founder of Plush Locks.

Together, they share the real side of entrepreneurship in the salon industry.

From shutting down mentorship programs, adapting to industry disruption, and building a scalable salon - to delivering life-changing hair loss solutions for women…

Charlie and Meghan share powerful insights for salon owners

This episode also reveals the Scalp 360 hair systems, the emotional reality of female hair loss, and the behind-the-scenes business decisions most salon owners never talk about.

Tune in to hear about:

👉How paid ads actually bring ideal clients into salons

👉How Scalp 360 customised hair systems work (casting, silicone bases & hand-injected hair)

👉How Megan transitioned off the salon floor without destroying the business

👉Great client retention rate, but still not busy enough? Hear what you need to do

👉The myth of “work-life balance” while scaling a salon or beauty business

👉Motherhood, leadership, outsourcing & boundaries as a salon owner

If you run a salon or beauty business, are thinking about paid ads for your salon, or want to understand modern hair replacement systems - this episode is for you.

Key moments:

00:01:00 The Circle Mentorship Fail

00:06:40 Plush Locks Brand Explained

00:09:00 Chinese Factories Disruption

00:13:20 Introducing Scalp 360

00:16:00 Custom Silicone Hair Systems

00:21:00 Sponsorship and Team Growth

00:26:00 Emotional Impact of Hair Loss

00:29:00 Why Meghan Needed Ads

00:38:00 Meta Ads Results Breakdown

00:44:20 Google Reviews Strategy

00:50:00 Handling Bad Reviews

If you want to know how a salon owner juggles three businesses, gets off the floor, and fills chairs with ideal clients using ads - hit play now.

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💙Connect with Meghan

https://www.instagram.com/meghan_plushlocks/

https://www.instagram.com/plushlocks_thesalon/

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💙Connect With Charlie💙

https://www.instagram.com/thebiztoolboutique/

https://www.instagram.com/thesalonrebelpodcast/

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💙About The Biz Tool Boutique 💙

With 15+ years experience and a team of almost 20 - Charlie Crothers started The Biz Tool Boutique to help other salon owners increase cash flow & team performance like she has…

So they can create the freedom and income they deserve.

Tap Below To Access Tools and Resources for Service-Based Business Owners.

https://www.thebiztoolboutique.com.au/