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Jordanna Nativ - Co-owner of GetSculpted, former corporate executive turned fitness coach specializing in helping women 40+ lose weight and get strong while eating guilt-free. Left her 15-year corporate career during the pandemic to follow her coaching dreams.

Timestamps:

0:00 - From corporate executive to fitness coach: Jordanna's pandemic pivot

2:11 - The transformation that changed everything: From restrictive dieting to sustainable approach

4:14 - Why she almost passed out in a mall and how it led to her coaching philosophy

6:05 - GetSculpted's core philosophy: Work smarter, not harder

7:12 - Overcoming client fear: "You're telling me to eat more to lose weight?"

8:19 - The transformation catalyst: When clients believe they're worth it

10:17 - Handling resistant clients with open communication and boundaries

11:55 - Why transformation takes years, not weeks (and how to sell that reality)

14:31 - The 3-phase program structure: Foundation, Empowerment, Mastery

16:03 - Single biggest transformation catalyst: "They believe they're worth it"

17:13 - Quick wins vs. long-term mindset shifts in early coaching

18:42 - The power of high-touch coaching and genuine relationships

19:30 - Building community: "The nicest place on the internet"

22:45 - OTM lessons: From wearing all hats to becoming a CEO

24:30 - The corporate skills that transferred vs. what she had to learn

25:57 - Maintaining quality while scaling: Systems, SOPs, and letting go of control

29:24 - GetSculpted's unique co-ownership model and revenue sharing

31:15 - Leveraging team expertise: Emotional eating, program design, and burnout specialists

32:56 - Treating team members like clients: The leadership mindset shift

34:36 - Content strategy: Staying in your lane and backing up what you say

36:32 - Knowing when to say "I don't know" and refer to specialists

37:59 - Program evolution: From scattered tools to one centralized platform

39:07 - The decision tree approach to program design and progression

41:07 - Rapid fire: Carnivore diet hate, vanity metrics, and transformation photos

43:01 - Industry controversy: "We're all scam artists" perception problem

44:00 - Why coaches over-certify instead of mastering basics

Key Takeaways:

• The single biggest transformation catalyst
• "Work smarter, not harder" applies to nutrition, training, coaching, and mindset
• Eating more while losing weight challenges everything clients think they know
• Transformation takes years, not weeks - sell the reality, not the fantasy
• High-touch coaching and genuine relationships trump perfect programs
• Community building creates accountability beyond individual coaching
• Systems and SOPs allow you to scale without losing personal connection

Connect with Jordanna:

• Instagram: @jordannanativ
• GetSculpted: Team-based coaching for women 40+

Engage with This Episode:

• What's holding you back from believing you're worth the transformation effort?
• Share with a coach who's over-complicating their programs
• Tag us with your biggest mindset shift about client transformation