Your content isn’t going viral because… it’s not being shared.

In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore.

📈 This episode covers:

- Why shares and DMs matter way more than likes

- How platforms reward highly shareable content

- What a share really signals about your content

- How to rethink your content strategy for discoverability

- The biggest red flag in an “impressive” engagement report

📬 If they’re not sending it to a friend, it’s probably not as good as you think.

#ContentStrategy #ViralMarketing #SocialMediaEngagement #BusinessOfSocial #STNDigital

Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

          ➡Check us out: https://www.stndigital.com/

          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Instagram: http://instagram.com/davidjbrickley

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Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108

Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix