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The REAL Reason You're Getting BAD Leads
Are Your Leads BAD?
So you're getting leads. That's good.
After all, leads are the lifeblood of your realtor business, and not having leads is the reason many agents quit.
But are you leads bad? Almost all of them?
Are You 100% Sure?
Just because you cannot close them today doesn't mean they're bad prospects!
They might be FUTURE prospects... those who might become ready-to-buy sometime in the future.
And you've got to have the right strategy for that.
If not, you'll struggle to get business, like I did.
I Was Struggling
I was wasting my money because my team was cherry-picking only the best, most ready-to-buy-right-now prospects, which only made up about 5-10% of the entire volume of prospects were getting.
And I was furious with them.
Because they were wasting 90-95% of my money, by neglecting the so-called 'bad' leads.
At first I thought they were plain lazy. All they wanted was easy money.
Then I had a realisation that, maybe, it was because they were doing what came naturally to them.
I realised they were Hunters. They enjoyed sales. They relished closing. Not closing deals made them cranky.
And I was trying to get them to become Farmers, who patiently cultivate relationships over months and years.
It Was the Agents' Differences in Personalities
When I realised this, I knew I needed Farmers on my teams too. But it wasn't easy to find agents who were naturally 'Influential'. In other words, I needed to find outgoing, people-friendly agents to look after all those leads that were not closing.
That's how I ended up building my Property Agent Success System.
Two Strategies for Two Prospects
It solved the issue of needing something to cater to everyone, while making it a win-win for all (the agents, the clients, and me.)
This was and still is a much better strategy. You'll need two different approaches for two different types of prospects.
Because Not all Prospects are Equal
Here's what my team did:
Simple? Sounds easy in practice, but it's not, like I realised.
A System Was the Easy Part
I realised having a system was easy.
Managing a larger team was not.
Once again, I was forced to innovate.
And I ended up creating my Team System that solved all of this.
Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈
Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!
Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.
View all episodes
By Yasser Khan
5
11 ratings
Are Your Leads BAD?
So you're getting leads. That's good.
After all, leads are the lifeblood of your realtor business, and not having leads is the reason many agents quit.
But are you leads bad? Almost all of them?
Are You 100% Sure?
Just because you cannot close them today doesn't mean they're bad prospects!
They might be FUTURE prospects... those who might become ready-to-buy sometime in the future.
And you've got to have the right strategy for that.
If not, you'll struggle to get business, like I did.
I Was Struggling
I was wasting my money because my team was cherry-picking only the best, most ready-to-buy-right-now prospects, which only made up about 5-10% of the entire volume of prospects were getting.
And I was furious with them.
Because they were wasting 90-95% of my money, by neglecting the so-called 'bad' leads.
At first I thought they were plain lazy. All they wanted was easy money.
Then I had a realisation that, maybe, it was because they were doing what came naturally to them.
I realised they were Hunters. They enjoyed sales. They relished closing. Not closing deals made them cranky.
And I was trying to get them to become Farmers, who patiently cultivate relationships over months and years.
It Was the Agents' Differences in Personalities
When I realised this, I knew I needed Farmers on my teams too. But it wasn't easy to find agents who were naturally 'Influential'. In other words, I needed to find outgoing, people-friendly agents to look after all those leads that were not closing.
That's how I ended up building my Property Agent Success System.
Two Strategies for Two Prospects
It solved the issue of needing something to cater to everyone, while making it a win-win for all (the agents, the clients, and me.)
This was and still is a much better strategy. You'll need two different approaches for two different types of prospects.
Because Not all Prospects are Equal
Here's what my team did:
Simple? Sounds easy in practice, but it's not, like I realised.
A System Was the Easy Part
I realised having a system was easy.
Managing a larger team was not.
Once again, I was forced to innovate.
And I ended up creating my Team System that solved all of this.
Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈
Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!
Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.