Marketing Made Easy for HR Consultants

The Real Reason You’re Not Getting Consistent Clients


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If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up…

This episode is going to be a breath of fresh air.

In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does.

Here’s what you’ll discover:

  • Why the tasks you’re relying on (like LinkedIn and networking) can only take you so far — and what they can’t ever do for you.
  • How small changes in structure make a bigger difference than posting every day or chasing random “visibility hacks.”
  • What the most successful HR Consultants focus on instead of likes, comments, or networking events.
  • Where your best clients really come from — and why your current approach may be pointing you in the wrong direction.
  • When everything starts to click (and why it feels easier once you understand the hidden missing piece).

If you’re tired of guessing, tired of hustling, and tired of wondering why “doing more” isn’t giving you more clients…

This episode could change the way you see your consultancy overnight.

Tune in — you might just discover the shift you’ve been looking for.

And if you want to go deeper on this topic then make sure to join me on 2 December for my free event: One Funnel, Endless Leads, where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day.

Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ 


TIMESTAMPS

00:00 — Why HR Consultants Struggle With Consistent Clients
 00:37 — How LinkedIn Misleads HR Consultants About Client Attraction
 01:12 — Why Posting on LinkedIn Doesn’t Build a Predictable Pipeline
 02:09 — The Risk of Generic HR Content on LinkedIn
 03:03 — Why Engagement Drops on LinkedIn
 03:22 — What LinkedIn Can’t Do for HR Consultancy Lead Generation
 04:10 — The Truth About LinkedIn Challenges and Templates
 04:31 — Client Story: When Your Ideal Audience Isn’t on LinkedIn
 05:55 — Why Some HR Audiences Don’t Use LinkedIn at All
 06:13 — Why Networking Often Fails to Convert into Paid Work
 07:09 — Why Networking Conversations Don’t Become Clients
 07:29 — The CRM Issue: Why Follow-Up Systems Break Down
 08:19 — Why HR Newsletters Don’t Generate Leads
 09:03 — The Only Marketing Channel HR Consultants Fully Control
 10:37 — Why Tools Alone Can’t Build a Client Pathway
 11:49 — The Missing Structure Behind Predictable HR Consultancy Sales
 12:26 — How to Build a Better Way to Get Clients Consistently
 13:06 — Final Message: Why Structure Beats Random Activity


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/the-client-control-method/


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Marketing Made Easy for HR ConsultantsBy Nick Poninski