Hey there, everybody. Today on the Know, Like & Trust Show, we will discuss why you may not using an email marketing strategy effectively, but why it should be your focus. You probably have the email content mindset issue if you can relate to this problem. So please stick with me for the next few weeks, when we will be covering all the email problems, you can encounter.

 

Topics discussed in this episode:

* Uncovering the real reason you are not regularly emailing your clients* What confidence has to do with emailing consistency* How to overcome the email content mindset issue* What your social media posts and email list have in common* The importance of creating email content strategy* How to measure your email strategy with open rates and click rates

Quotables:

The biggest result of having any kind of measurement system in your business is confidently making more decisions as a business owner in the future. – Britney GardnerClick To Tweet

I’ve found people are not confident in sending emails that people will open, they’re not confident that they’re choosing the right subject lines, or that the content of the email is valuable enough to warrant interrupting somebody’s…Click To Tweet

Your list is opted in, just like your LinkedIn connections are connected to you, or your YouTube followers have followed you. People are on your list because they want to be, and they have all the power and will to unsubscribe. -…Click To Tweet

Before you start sending regular emails, you need to know why you’re sending them and that is how you’re going to create an email content strategy. – Britney GardnerClick To Tweet

Having a content strategy means having a built-in email content strategy. Regular weekly content pieces give the recipient something new each week to ingest and it gives you, the creator, a real reason every week to maintain contact…