Clicks to Customers

The Real Secret to High-Quality Content with Trae Halkitis


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Welcome to another episode of Clicks to Customers!

In this episode, John chats with Trae Halkitis, CEO and co-founder of Penmo, a content writing platform that connects businesses with vetted human writers.
Trae shares insights into how Penmo streamlines content creation, why human writers still reign supreme over AI-generated content, and his journey as a startup CEO.
This episode is packed with actionable advice on content strategy, the future of AI in writing, and how to manage your time effectively.


What You’ll Learn:

  • How Penmo vets human writers to deliver tailored content for businesses
  • Why human writers still outperform AI in creating authentic, engaging material
  • Common content requests: Blogs, newsletters, case studies, and more
  • Challenges of managing a startup and time optimization tips for CEOs
  • The role of AI in content creation and how to use it effectively without sacrificing quality

  • Connect with Trae and Penmo

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    👥 Connect with Trae on LinkedIn: https://www.linkedin.com/in/traehalkitis/
    🐦 Follow Penmo on LinkedIn: https://www.linkedin.com/company/penmo/
    📱 Find out more about Penmo: https://penmo.co/
    Connect with StubGroup on Social Media:
    --------------------------------------------------
    🐦 Follow us on X: https://twitter.com/stubgroup
    📱 Like us on Facebook: https://www.facebook.com/StubGroup/
    👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
    📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

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    Clicks to CustomersBy StubGroup