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The Real Truth on the Filler Industry
In this conversation, Jason Freshwater shares his extensive experience in the medical aesthetics industry, discussing his journey from selling capital equipment to launching various aesthetic products. He emphasizes the importance of education, understanding market needs, and the challenges faced during product relaunches. Jason also highlights the evolution of the aesthetic industry, the differences in selling to dermatologists versus med spas, and the metrics he uses to measure sales effectiveness. He concludes with insights on teamwork and the importance of continuous learning in the field.
Jason Freshwater:
IG: platedskinscience_Florida
Sweet Spot MediSpa
Sweetface Injector
Linktree
https://linktr.ee/sweetfaceinjector
https://linktr.ee/Sweetspotmedispa
https://www.instagram.com/sweetfaceinjector/
https://www.instagram.com/sweetspotmedispa/
Buzzsprout
https://www.buzzsprout.com/2533815
https://www.facebook.com/profile.php?id=61571876240859
https://www.facebook.com/sweetspotmedispa/
Youtube
https://www.youtube.com/@Sweetface.Injector
https://youtube.com/@sweetspotmedispa?si=P7AUxLFIed8o5rIK
https://www.linkedin.com/in/amy-ingle-aprn-436063a2/
TIcTok
https://www.tiktok.com/@sweetspotmedi
https://www.tiktok.com/@sweetfaceinjector
Takeaways
Jason Freshwater has a rich background in medical aesthetics.
Sales strategies involve thorough product knowledge and market research.
Relaunching Bellefil required significant education and training.
Disport's launch was marked by innovative marketing strategies.
The aesthetic industry has become more mainstream over the years.
Younger demographics are increasingly seeking aesthetic treatments.
Dermatologists tend to be more data-driven than med spas.
Reorder rates are a key metric for sales effectiveness.
Innovative marketing can significantly impact product success.
It's never too late to start in the aesthetic industry.
Titles
The Journey of Jason Freshwater in Aesthetics
Sales Strategies for Aesthetic Product Launches
Sound bites
"Disport became a massive success."
"Med spas are open to new technology."
"It's never too late to start."
Chapters
00:00 Introduction to Jason Freshwater and His Journey
02:49 Sales Strategies in Medical Aesthetics
05:45 Challenges in Relaunching Artifil and Bellafil
08:29 Success with Disport: A Case Study
11:08 Keeping Up with Trends in Aesthetics
13:58 Evolution of the Aesthetic Industry
16:53 Navigating Sales in Dermatology vs. Med Spas
19:25 Turning Around a Struggling Product Line
22:28 Unique Selling Points of Major Product Launches
27:59 Team Dynamics and Personal Growth
30:31 Final Thoughts and Contact Information
View all episodes
By Amy Ingle, MSN, APRN, FNP-CIn this conversation, Jason Freshwater shares his extensive experience in the medical aesthetics industry, discussing his journey from selling capital equipment to launching various aesthetic products. He emphasizes the importance of education, understanding market needs, and the challenges faced during product relaunches. Jason also highlights the evolution of the aesthetic industry, the differences in selling to dermatologists versus med spas, and the metrics he uses to measure sales effectiveness. He concludes with insights on teamwork and the importance of continuous learning in the field.
Jason Freshwater:
IG: platedskinscience_Florida
Sweet Spot MediSpa
Sweetface Injector
Linktree
https://linktr.ee/sweetfaceinjector
https://linktr.ee/Sweetspotmedispa
https://www.instagram.com/sweetfaceinjector/
https://www.instagram.com/sweetspotmedispa/
Buzzsprout
https://www.buzzsprout.com/2533815
https://www.facebook.com/profile.php?id=61571876240859
https://www.facebook.com/sweetspotmedispa/
Youtube
https://www.youtube.com/@Sweetface.Injector
https://youtube.com/@sweetspotmedispa?si=P7AUxLFIed8o5rIK
https://www.linkedin.com/in/amy-ingle-aprn-436063a2/
TIcTok
https://www.tiktok.com/@sweetspotmedi
https://www.tiktok.com/@sweetfaceinjector
Takeaways
Jason Freshwater has a rich background in medical aesthetics.
Sales strategies involve thorough product knowledge and market research.
Relaunching Bellefil required significant education and training.
Disport's launch was marked by innovative marketing strategies.
The aesthetic industry has become more mainstream over the years.
Younger demographics are increasingly seeking aesthetic treatments.
Dermatologists tend to be more data-driven than med spas.
Reorder rates are a key metric for sales effectiveness.
Innovative marketing can significantly impact product success.
It's never too late to start in the aesthetic industry.
Titles
The Journey of Jason Freshwater in Aesthetics
Sales Strategies for Aesthetic Product Launches
Sound bites
"Disport became a massive success."
"Med spas are open to new technology."
"It's never too late to start."
Chapters
00:00 Introduction to Jason Freshwater and His Journey
02:49 Sales Strategies in Medical Aesthetics
05:45 Challenges in Relaunching Artifil and Bellafil
08:29 Success with Disport: A Case Study
11:08 Keeping Up with Trends in Aesthetics
13:58 Evolution of the Aesthetic Industry
16:53 Navigating Sales in Dermatology vs. Med Spas
19:25 Turning Around a Struggling Product Line
22:28 Unique Selling Points of Major Product Launches
27:59 Team Dynamics and Personal Growth
30:31 Final Thoughts and Contact Information