In this conversation, Jason Freshwater shares his extensive experience in the medical aesthetics industry, discussing his journey from selling capital equipment to launching various aesthetic products. He emphasizes the importance of education, understanding market needs, and the challenges faced during product relaunches. Jason also highlights the evolution of the aesthetic industry, the differences in selling to dermatologists versus med spas, and the metrics he uses to measure sales effectiveness. He concludes with insights on teamwork and the importance of continuous learning in the field.

Jason Freshwater:

[email protected]

IG: platedskinscience_Florida

Sweet Spot MediSpa

Sweetface Injector

Linktree

https://linktr.ee/sweetfaceinjector

https://linktr.ee/Sweetspotmedispa

Instagram

https://www.instagram.com/sweetfaceinjector/

https://www.instagram.com/sweetspotmedispa/

Buzzsprout

https://www.buzzsprout.com/2533815

Facebook

https://www.facebook.com/profile.php?id=61571876240859

https://www.facebook.com/sweetspotmedispa/

Youtube

https://www.youtube.com/@Sweetface.Injector

https://youtube.com/@sweetspotmedispa?si=P7AUxLFIed8o5rIK

Linkedin

https://www.linkedin.com/in/amy-ingle-aprn-436063a2/

TIcTok

https://www.tiktok.com/@sweetspotmedi

https://www.tiktok.com/@sweetfaceinjector

Takeaways

Jason Freshwater has a rich background in medical aesthetics.

Sales strategies involve thorough product knowledge and market research.

Relaunching Bellefil required significant education and training.

Disport's launch was marked by innovative marketing strategies.

The aesthetic industry has become more mainstream over the years.

Younger demographics are increasingly seeking aesthetic treatments.

Dermatologists tend to be more data-driven than med spas.

Reorder rates are a key metric for sales effectiveness.

Innovative marketing can significantly impact product success.

It's never too late to start in the aesthetic industry.

Titles

The Journey of Jason Freshwater in Aesthetics

Sales Strategies for Aesthetic Product Launches

Sound bites

"Disport became a massive success."

"Med spas are open to new technology."

"It's never too late to start."

Chapters

00:00 Introduction to Jason Freshwater and His Journey

02:49 Sales Strategies in Medical Aesthetics

05:45 Challenges in Relaunching Artifil and Bellafil

08:29 Success with Disport: A Case Study

11:08 Keeping Up with Trends in Aesthetics

13:58 Evolution of the Aesthetic Industry

16:53 Navigating Sales in Dermatology vs. Med Spas

19:25 Turning Around a Struggling Product Line

22:28 Unique Selling Points of Major Product Launches

27:59 Team Dynamics and Personal Growth

30:31 Final Thoughts and Contact Information

In this conversation, Amy Ingle interviews Lisa Vadola, founder of Preschool Readers, about her journey in early literacy education. Lisa shares her passion for helping preschoolers develop reading skills and the innovative programs she has created to support this mission. The discussion covers the transition to virtual learning during the pandemic, the importance of community engagement through initiatives like Little Free Libraries, and the misconceptions parents have about early reading. Lisa also reflects on her experiences with the United Nations and her future goals for expanding her programs globally. Throughout the conversation, she emphasizes the importance of keeping learning fun and engaging for young children.

Lisa Vodola: www.preschoolreaders.com

IG: @preschoolreaders

FB: @preschoolreaders

Titles

Empowering Young Readers: The Preschool Readers Journey

Innovative Approaches to Early Literacy

Sound bites

"We help preschoolers learn to read."

"What sets us apart is how we teach."

"We need to meet them in the sweet spot."

Takeaways

Lisa Vadola founded Preschool Readers to bridge the literacy gap for preschoolers.

The accelerated reading program helps children start kindergarten with confidence.

Initial assessments help determine readiness for reading programs.

Transitioning to virtual learning during COVID expanded their reach globally.

The unique teaching approach focuses on engagement and personalization.

Little Free Libraries promote community reading and engagement.

Parents often misunderstand the balance of early reading and play.

Building a community around early learning is a key achievement.

High energy and choice keep children engaged in lessons.

Success stories highlight the long-term impact of early literacy education.

Chapters

00:00 Introduction to Preschool Readers

00:54 The Journey of Founding Preschool Readers

01:49 Signature Programs and Unique Approaches

02:57 Transitioning to Virtual Learning

04:51 Innovative Teaching Methods in Early Literacy

06:27 Community Engagement through Little Free Libraries

06:55 Misconceptions About Early Reading

07:37 Building a Community of Learners

08:39 Keeping Children Engaged in Learning

09:36 Success Stories and Impact

10:27 Youthfulness in Leadership

11:42 Accreditation by the United Nations

13:46 Future Plans with the UN

15:09 Global Expansion of Programs

17:26 Rebranding and Instructional Framework

19:19 Future Goals and Aspirations

19:50 Advice for Young Entrepreneurs

22:00 The Importance of Passion in Business

23:07 Exciting Projects on the Horizon

25:06 Sweetest Tips for Success

26:47 Conclusion and Contact Information

In this episode, Amy Ingle and Amber Shaffer discuss various aesthetic treatments, focusing on their favorites, including IPL, Sculptra, and laser hair removal. They share personal experiences and insights on managing client expectations, the importance of maintenance treatments, and the latest trends in fillers. The conversation also touches on chemical peels, PRP, and body contouring innovations, providing a comprehensive overview of the aesthetic industry.

Takeaways

IPL is effective for hyperpigmentation and requires maintenance treatments.

Sculptra promotes collagen and elastin, showing results over time.

Laser hair removal is beneficial for reducing razor burn.

Managing client expectations is crucial for filler treatments.

Chemical peels can improve skin texture and tone.

PRP is gaining popularity for its skin rejuvenation benefits.

Body contouring techniques are evolving with new innovations.

Communication with clients about treatment results is essential.

Understanding the science behind treatments helps in client education.

Aesthetic treatments require ongoing maintenance for best results.

Titles

Unlocking the Secrets of Aesthetic Treatments

IPL vs. Sculptra: Which is Right for You?

 Sound bites

"IPL gets rid of hyperpigmentation."

"I wanted a little more plumpness."

"TCA peel helps with hyperpigmentation."

 Chapters

00:00 Introduction to Aesthetic Treatments

00:28 Exploring IPL Therapy

02:12 Understanding Sculptra and Its Benefits

04:19 Comparing Sculptra to Traditional Fillers

05:57 Challenges of Laser Hair Reduction

07:40 Trends in Lip Fillers

09:41 Filler Expectations and Realities

11:21 The Role of Peels in Skin Care

14:46 The Power of PRP Treatments

18:41 Innovations in Aesthetic Procedures

19:56 The Brazilian Butt Lift Experience

22:30 Understanding Radiofrequency Treatments

24:14 Addressing Skin Laxity Post-Weight Loss

25:09 The Origins and Evolution of Sculptra 

Summary

In this conversation, Maria Constantine shares her transformative journey from being paralyzed by Lyme disease to becoming a wellness entrepreneur. She discusses the importance of isotonic supplements, the connection between nutrition and skin health, and her coaching approach to help clients achieve their wellness goals. Maria also addresses common myths in the wellness industry and emphasizes the significance of consistency and belief in the products one uses. Her passion for helping others navigate their health journeys shines through as she encourages listeners to take charge of their wellness, regardless of age.

Maria Constantine:  https://stan.store/MariaConstantine

Instagram: @mariaconstantine

TikTok: @mariaconstantine23

Amy Ingle: https://linktr.ee/sweetfaceinjector

Takeaways

Maria's journey began with a life-altering experience with Lyme disease.

Isotonic supplements are highly bioavailable and effective for health.

Nutrition plays a crucial role in maintaining healthy skin.

Coaching involves understanding individual client needs and habits.

Common myths about vitamins and supplements can hinder wellness.

Consistency in taking supplements is essential for results.

Aging can be managed with the right supplementation and lifestyle choices.

Education about products is vital for making informed health decisions.

The importance of antioxidants in both internal and external health.

Wellness is a lifelong journey that can start at any age.

Titles

Transforming Health: Maria's Journey from Illness to Wellness

The Science of Isotonic Supplements and Their Impact

Sound bites

"Consistency is key in wellness."

"You get what you pay for."

"You can start from any time."

Chapters

00:00 Maria's Journey to Wellness

06:28 The Power of Isotonic Supplements

10:50 Nutrition Fundamentals for Healthy Skin

17:39 Coaching and Client Transformation

23:08 Common Mistakes in Wellness and Nutrition

In this episode, Amy Ingle and Adam Burner discuss Cocktoberfest and the advancements in men's sexual wellness, focusing on erectile dysfunction (ED) and Peyronie's disease. They explore the latest regenerative medicine techniques, including the P-Shot, and address common myths and concerns surrounding these treatments. The conversation emphasizes the importance of open communication about sexual health and the personalized approach needed for effective treatment. They also compare the P-Shot to traditional ED treatments and discuss the patient journey from consultation to post-treatment expectations.

Contact Adam Burner at

[email protected]

321-356-3855 phone

Takeaways

Cocktoberfest aims to raise awareness about men's sexual health.

Regenerative medicine offers new treatments for ED and Peyronie's disease.

The P-Shot uses platelet-rich plasma to enhance sexual function.

Patient comfort and addressing fears are crucial in treatment.

Lifestyle choices significantly impact sexual wellness.

Open communication about sexual health is essential.

The P-Shot can provide benefits without the side effects of traditional ED medications.

Consistency in treatment protocols leads to better results.

Future treatments may include stem cell therapies and peptides.

Men's sexual health is an important aspect of overall well-being.

Titles

Cocktoberfest: A Celebration of Men's Sexual Wellness

Advancements in ED Treatments: The P-Shot Explained

Chapters

00:00 Introduction to Cocktoberfest and Men's Sexual Wellness

03:28 Advancements in Regenerative Medicine for ED

05:52 Understanding the P-Shot and Its Benefits

11:04 Addressing Patient Concerns and Myths

16:36 Comparing P-Shot to Traditional ED Treatments

21:48 Future of Regenerative Medicine in Men's Health

24:15 Final Thoughts and Sweet Tips

Summary

In this conversation, Lisa Gore, a nurse anesthetist who transitioned to opening her own Medi Spa, shares her journey from the operating room to entrepreneurship. She discusses her background, the fears she faced in leaving a traditional hospital setting, and the steps she took to establish her business. Lisa emphasizes the importance of community support, continuous learning, and effective marketing strategies in building her practice. She also offers valuable advice for other healthcare professionals considering a similar career pivot, highlighting the significance of knowing one's purpose and being open to mentorship.

https://linktr.ee/sweetfaceinjector

IG @defytimeaesthetics

FB https://www.facebook.com/profile.php?id=100065459821745

Takeaways

·       Lisa Gore has over 33 years of nursing experience and a strong educational background.

·       Her journey into aesthetics began with a personal interest in beauty and aesthetics.

·       Transitioning from a hospital setting to a Medi Spa involved overcoming fears and challenges.

·       Building a business requires careful planning, including finding a good location and financing.

·       Community support and professional relationships play a crucial role in the success of a new business.

·       Continuous learning and staying updated on products and techniques are essential in aesthetics.

·       Word of mouth and social media are effective marketing strategies for attracting clients.

·       Understanding the needs and goals of patients is vital for providing quality care.

·       Expansion plans include potentially renting out additional space for growth.

·       Mentorship and networking are important for personal and professional development.

Titles

·       From OR to Medi Spa: Lisa Gore's Journey

·       Overcoming Fears in Aesthetic Medicine

Sound Bites

·       "You can't wait too long. Just do it."

·       "I wish I could have jumped faster."

·       "I need to do much more of all of those things."

Chapters

00:00

From Nurse to Entrepreneur: Lisa's Journey

04:50

Overcoming Fears in a New Venture

07:58

Building Knowledge in Aesthetics

11:23

Community Reception and Support

13:57

Advice for Aspiring Entrepreneurs

16:56

Services Offered at the Medi Spa

19:11

Marketing Strategies for Growth

22:23

Future Aspirations and Expansion Plans

23:56

Sweetest Tips for Success

26:14

Summary

In this conversation, Amy Ingle and Georgia Beasley discuss effective marketing strategies for medical spas, emphasizing the importance of social media, partnerships, and understanding customer needs. They explore how to differentiate in a competitive market, highlight current trends in cosmetic injectables, and address common marketing mistakes. The discussion also touches on the significance of trust and transparency between providers and clients in the aesthetics industry.

https://linktr.ee/sweetfaceinjector

 IG     @georgiabeasley_evolus

Takeaways

• Marketing channels like social media are crucial for medical spas.
• Building mindshare is essential for long-term success.
• Word-of-mouth remains the strongest form of advertising.
• Creating engaging content is key to successful marketing.
• Events can significantly boost local engagement and sales.
• Differentiation in a crowded market requires a unique selling proposition.
• Trust between providers and clients is vital for success.
• Understanding customer needs can prevent marketing mistakes.
• Staying updated on trends helps maintain relevance in aesthetics.
• Transparency in communication fosters better client relationships.

Titles

• Unlocking Aesthetic Marketing Secrets
• Mastering Medical Spa Marketing

Sound Bites

• "Social media is a big one to do both."
• "Be open to new options in aesthetics."
• "You are literally just dating this injector."

Chapters

00:00

Unlocking Profitability in Med Spas

00:00

The Secret Sauce of Effective Marketing

00:16

Introduction to Aesthetics and Marketing

05:38

Effective Marketing Channels for Medical Spas

11:17

Leveraging Social Media for Client Engagement

14:32

Creating Successful Partnerships and Events

18:19

Differentiating in a Competitive Market

22:14

Trends in Cosmetic Injectables

27:22

Common Marketing Mistakes to Avoid

29:42

Final Thoughts and Aesthetic Tips

31:29

Summary

In this episode, Amy Ingle and Amber Schaffer discuss the intricacies of working in the medical spa industry, focusing on client management, expectations, and the challenges faced by injectors. Amber shares her journey from radiology to aesthetics, her passion for making clients feel confident, and the importance of setting boundaries with clients. The conversation delves into handling difficult clients, unrealistic expectations, and the strategies for maintaining a positive work environment. Amber also offers valuable advice for new med spa professionals and reflects on her aspirations for the future.

https://linktr.ee/sweetfaceinjector

IG  @injector_perfector_dnp

Takeaways

• Amber's journey from radiology to aesthetics is inspiring.
• Setting boundaries with clients is crucial for injectors.
• Unrealistic client expectations can lead to dissatisfaction.
• Educating clients about procedures helps manage expectations.
• Laughter and positivity are essential in a spa environment.
• Firing a client may be necessary for personal well-being.
• Free marketing strategies can effectively grow a business.
• Client reviews significantly impact new client acquisition.
• Injectors must be prepared for difficult conversations.
• Continuous education is vital in the aesthetics industry.

Titles

• Navigating Client Expectations in Aesthetics
• The Art of Client Management in Medical Spas

Sound Bites

• "I love my job."
• "We learn every day."
• "I had to fire a client."

Chapters

00:00

Introduction and Background

01:14

NEWCHAPTER

02:52

Amber's Journey in the Medical Field

05:32

Client Expectations and Red Flags

08:19

Bizarre Client Requests and Unrealistic Expectations

10:44

Dealing with Difficult Clients

13:36

Setting Boundaries and Client Management

15:59

Firing Clients and Responsibility

18:41

Team Morale and Client Interactions

21:13

Advice for New Med Spa Professionals

23:32

Business Growth and Marketing Strategies

In the inaugural episode of Glow Up and Get Real, host Amy Ingle discusses her motivations for starting the podcast, the meaning of 'glow up', and her experiences in the beauty and medical industry. She aims to provide transparency about beauty treatments, share personal stories, and offer insights for both clients and injectors. The podcast seeks to create a community where listeners can learn about beauty, skincare, and the journey of aging gracefully.

summary 

In this engaging episode of the Glow Up and Get Real podcast, host Amy Ingle interviews 12-year-old, who shares his unique perspective on his mother's work in a medical spa. Levi discusses his interests in gaming, his views on his mom's career, and how it impacts their family life. The conversation also touches on Levi's aspirations and concludes with a delightful musical performance from him.

takeaways

•           Levi is interested in streaming and video games.

•           He describes his mom's work as a nurse and business owner.

•           Levi enjoys visiting the medical spa mainly for food.

•           He feels proud of his mom's work and wants to make her proud.

•           Levi finds it challenging to see his mom due to her work hours.

•           He has learned some skincare tips from his mom.

•           Levi does not want to work in a medical spa or own a business.

•           He enjoys spending quality time with his mom through games and movies.

•           Levi appreciates the cleanliness and organization of the spa.

•           He showcases his singing talent at the end of the podcast.