In episode 55 of the Customers Who Click podcast, I had the pleasure of speaking to Joris Bryon about conversion rate optimisation.

If you’ve been following me on LinkedIn for a while now, you know how important CRO is to me. When done right, it will absolutely make DTC brands more efficient, sustainable, and profitable.

If, however, it’s treated as a quick fix (which is what happens 99% of the time unfortunately), all it does is it breeds disappointment. Great conversion optimisation isn’t about blindly following other companies' case studies or CRO best practices but rather letting customer data guide your claims and tests. 

Lots of brands focus on adding more and more traffic to the mix and focusing on the conversion rate of that traffic as a whole, but there’s so much more to it...including the value side.Joris is the Founder and CEO of Dexter, a digital marketing agency focusing on helping 7 & 8-figure eCom brands increase revenues and margins without spending more on advertising. You can connect with him on LinkedIn, Twitter or head over to www.dexter.agency.