In this episode of Crescent Podcast, I discuss what authentic marketing actually is and how some people get it really wrong.

I give examples of good and bad authentic marketing, and provide a framework for people to use. I explore the idea of being authentic whilst maintaining your privacy, and expand on subjects including, consistency, pricing and defining your own boundaries.

Finally, I finish by posing questions to listeners/viewers, asking them to consider certain factors before posting content online.

Thank you to Purple Frog Signs for sponsoring this podcast!