Bought The Biz

The Reality of Being an SMB CEO


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Episode 6 | Garth Fasano & Christi Loucks Everyone dreams of being the CEO — setting strategy, driving vision, and leading from the top. But for small business owners and ETA operators, the reality looks very different. In this episode, Garth and Christi pull back the curtain on what it really means to run a business day-to-day: rebuilding CRMs, managing payroll surprises, rewriting comp plans, and getting pulled deep into the weeds while still trying to think strategically. They share their unfiltered experiences on: • Why the first 90 days are almost all execution, not strategy • The unexpected grind of payroll, comp plans, and people management • How pricing and packaging can make or break your business • Why “operator” and “CEO” are two very different hats and you’ll wear both Whether you’re a searcher, operator, or just curious about life after acquisition, this episode is your honest playbook for surviving (and thriving) as a small business CEO.

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Bought The BizBy Garth Fasano and Christi Loucks