In this, the first episode of 2022, we talk with Chris Withers (Director, Data and AI Solutions at BT) about:
- The thought processes beneath starting a new digital product strategy
- Do you start with a problem or with data?
- How to convert data into business value
- Why data is not the new oil
- How to combine IoT, AI and data to transform operational efficiency
- The pains of getting value out of data
- Why you shouldn’t overlook the importance of customer experience in B2B
- Where to get insights into tech