If your brand feels a bit “WTF are we doing?”, your Facebook profile still says you’re a bartender from 2012, and AI both intrigues and terrifies you, this one’s for you.
In this episode of The Rebellious Business Show, Cordelia and Caroline go full behind-the-scenes on what it actually looks like to evolve a brand in public, pick one platform instead of trying to be everywhere, and let AI help you instead of overwhelm you. It’s messy, honest, slightly chaotic (as always) and very, very useful.
📌 Topic #1: What Is This Show Even For? Redefining the Rebellious Business Show
We get brutally honest about trying to make one show do all the things and realising that doesn’t work. Caroline talks about NAC’s relaunch, Cordelia shares the birth of her new live show and community (hello, The Marketing Strategy Show), and together they unpack how to separate the Rebellious Business brand from their personal brands. It’s the messy middle of figuring out: What is this show for? Why do people tune in? And how do we stay fun, human, and actually helpful?
📌 Topic #2: Facebook Glow-Ups, Personal Brand Clean-Up, and Picking One Platform
From “bartender in Canterbury” and “University of Stupid” to credible, authority-building profiles, we go deep into why one platform is enough when you take it seriously. Cordelia and Caroline talk about doubling down on Facebook, turning your personal profile into a funnel, and why showing up as you (not a beige LinkedIn robot) is the real growth strategy. We also touch on sobriety, teen drinking culture vs TikTok, and the very real tension between being a whole human and being “on-brand.”
📌 Topic #3: NotebookLM, Gamma, Agents & Co, The AI Stack We’re Actually Using
This is where it gets juicy for the systems nerds. We walk through how we’re using:
NotebookLM to turn past content (podcasts, docs, YouTube, lives) into outlines, SOPs, and even a fake podcast that pitches NAB-A-CLIENT back to us.
Gamma to create on-brand slide decks with almost insulting levels of ease.
Zapier’s AI chatbot + ChatGPT Agent Mode to build workflows, write webinar pitches, and yes… even do Christmas shopping based on a spoken brief.
It’s not “AI will replace you” it’s “AI can finally do the boring bits so you can focus on the human stuff.”
✨ Got a Question? A Dilemma? A Hot Take?
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