The Rebirth of Brands You Thought Were Gone - Where We Buy #242

Some stores and retail brands that have gone away over the years still have brand equity. But how does a brand rebirth happen?  Dan O’Brien at Hilco Real Estate has worked with a brands like Pier 1.  He discusses how decisions around brand reemergence are made and executed.  James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: [email protected]  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.