People don’t just want great content; they want content they can trust. That desire, that need, creates an opportunity for folks who curate and cultivate great content as part of their brand. In short, it’s a market demanding the rebirth of trusted gatekeepers.

As mentioned in the show, in a world where artificial intelligence and algorithms determine what we see and hear, customers increasingly crave authentic connection.

The latest episode of Thinks Out Loud looks at how you can start to create those authentic connections with your customers. And how you can become a trusted gatekeeper in their lives.

Want to learn more? Here are the show notes for you.

Thinks Out Loud Episode 307: The Rebirth of Trusted Gatekeepers Headlines and Show Notes

Free Downloads

We have a couple of free downloads for you to help you navigate the current situation, which you can find right here:

* A Brief Introduction to Thinks Out Loud. As a bonus, we’ve also included this PDF document that highlights some of our core episodes to help you dig into what the show is about. We think it will help you capture the show’s essence while you’re working your way through the 300-plus episodes published so far. Download it here.

* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:

* Customer Focus

* Strategy

* Technology

* Operations

* Culture

* Data

Show Notes and Links

As always, here are the "regular" show notes, detailing links and news related to this week’s episode.

* Walter Cronkite – Wikipedia

* CBS Evening News – Wikipedia

* Danny Sullivan (technologist) – Wikipedia

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