One of the lessons from Apple’s wild success in the years following the introduction of the iPhone is that it pays to be an innovator. Today, every company worth its salt is looking to get some of that innovation magic. In the supply chain, Maersk (www.maersk.com) is investing in innovation  to maintain its competitive edge.

On this episode of The reBound, Yujie Su, head of product innovation at Maersk, joins Abe Eshkenazi, CEO of the Association for Supply Chain Management, and Bob Trebilcock, consulting editor of Supply Chain Management Review, to explain how the world’s largest global shipping and logistics company is working with startups in its innovation center to develop new solutions using NextGen technologies.