Some startups look to take steps and time out of existing processes. Others look for ways to turn an existing concept or business model upside down and do it differently than it’s done before.

That’s the idea behind Robomart, a concept that combines the retail store experience with the on-demand hailing concept behind Uber and Lyft. Except that rather than ordering up a ride on your phone, the customer is ordering up a retail store that comes to their door, on-demand.

On this episode of the Rebound, Abe Eshkenazi and Bob Trebilcock host Ali Ahmed, one of the co-founders and CEO of Robomart, to discuss store hailing, a new take on retail, as well as the potential supply chain implications behind the concept.