The Receipt Paper Podcast: Tips for Opening and Growing a Brick-and-Mortar Business

So many of you who listen to this show are ready to make the leap into brick-and-mortar business ownership, but funding is holding you back. I have also talked to many of you who are open and ready to take your business to new heights, but you just need the funding to do so.

In this episode, I'm thrilled to have funding expert Darrell Hornbacher here to dig into a full range of business funding topics especially relevant to those of you just started out or looking to take your business to the next level. Darrell's company, Midas Financial, has been around for almost 20 years serving over 50,000 small business clients like yourself. He's secured over 2 billion is business funding, and let me tell you, he knows everything under the sun about the do's and don'ts of business funding.

Do you need a good credit score? We're digging in. Equipment lease or purchase? We'll talk about it. Loans vs lines of credit? Unsecured vs secured? Yup, we've got that covered, too.

This episode is one I WISH I would have had early on in our brick-and-mortar business journey. I know you are going to learn just as much as I did. Get ready to be inspired to stop letting funding hold your business back. Listen now!

Interested in funding? Fill out this form here.

I was recently asked to share about what my top focus is for our brick-and-mortar business and honestly, one of my answers is one that has stayed on our focus areas year over year: increase our average transaction. I know it doesn't sound fancy, it definitely won't be celebrated with bubbles or confetti, but as a brick-and-mortar business owner, I've learned time and time again that the health of our business is dependent on this one key performance indicator.

Truth be told, we overcomplicate increasing our business revenue. As brick-and-mortar business owners, I truly believe that you have TWO main objectives for revenue – bring in new customers and nurture and grow your existing customers. Every effort in your business should point to ONE of these goals.

It is completely normal for brick-and-mortar businesses to have busy and slow seasons. There will be times that you have less NEW business coming in. But what if you could increase your average transaction? What if instead of having 100 customers that month that spend on average $50 that you have 100 customer that spend $100? That would mean that you doubled your revenue without having to increase the number of customers coming through your door. Can you say heck yes!?

There are small (but oh so mighty) things that you can do in your business to increase your average transaction and that is exactly what we are breaking down for you in this episode. Whether you are a brand-new business or have been in business for years, it is always good to come back to the basics of analyzing your average transaction. So if you're curious what's working right now, what new things we're trying that increased our service-based business by 7k last month and what strategies we use time and time again to upsell additional products, this episode is for you!

Handling negative reviews is not the most enjoyable part of being a brick-and-mortar business owner, but it is vital to the success of your physical storefront. The way that you respond to review will impact how potential customer perceive your business.

In this episode we share exactly how we handle negative reviews so you can feel equipped if a less than average review comes your way. AND we are sharing one of our favorite tools for increasing positive reviews at your business.

This is a juicy one, my friend, so grab your favorite beverage and hit play!

Are you feeling overwhelmed by the day-to-day grind of your business and find you never have time to work on the things that will actually move the needle for your business? I've been there.

In fact, I was JUST there–like, last week when we onboarded a new employee and decided to fully migrate to a new booking software. BTW, I wouldn't suggest doing both of these in the same week. (Who knew?!)

But recently, I felt empowered to prioritize my time, delegate to others, and create a laser-focused action plan to finally get some processes in place so that I can offset those day-to-day business tasks… all because of this conversation I had with Pete Mohr.

Pete, founder of Simplifying Entrepreneurship, is a brick-and-mortar business owner himself that understands the necessity of creating systems so that you can get more done and enjoy the true freedom of owning your own business. In our conversation, he gives us *loads* of helpful tips for small business owners to manage your business, make the most out of each day, and embrace your inner CEO.

Ready to start managing your business and get MORE done in LESS time? You're going to LOVE this episode!

What if you only had your dream customers coming through the door of your business? You know, those customers that take the least amount of time, but spend the most amount of money? Those customers that are completely bought-in without even having to convince them or sell them on anything? I know, you are probably thinking, "keep dreaming, JoJo!", but... that is exactly what this guest accomplished at his brick-and-mortar business. He knew exactly who his dream customer was which allowed him to market and attract those EXACT customers. And let me tell you, it reflected in the numbers of his brick-and-mortar business making him one of the top stores of his franchise system.

That's right: Today, we have the pleasure of diving into the expertise of Braith Bamkin, a seasoned entrepreneur who has mastered the art of identifying your ideal customer avatar. With a rich background spanning both the corporate world and entrepreneurship, Braith offers a unique perspective on what it takes to thrive in the brick-and-mortar business landscape.

Do you ever feel like you're constantly working in your business, but your revenue isn't matching your hard work? Well, you're not alone. I've been there too, and it's not the vision of entrepreneurship I had in mind.

In this episode, we share with you our strategies for using your brick-and-mortar business as a platform to additional revenue streams. When we realized our physical storefront was the door to opportunity was when we really started to see our revenue increase.

And the best part is, these strategies made a big difference in our revenue, but not in our time and energy. That's right, implementing them will help you to regain control of your life and create a sustainable business that thrives without constantly overextending yourself.

If you've ever felt like your business is running you instead of the other way around, this episode is a must-listen. It's time to reclaim ownership of your time and create a business that allows you the freedom to live life on your terms. So grab your earbuds, find a cozy spot, and press play!

Today, we're diving into a topic that holds the key to unlocking the full potential of your enterprise. Imagine a world where your customers are not just satisfied, but head-over-heels in love with your store. It's time to turn that vision into a reality, my friends, and we are here to guide you through the exhilarating journey ahead!

We're your trusty brick-and-mortar biz companion, JoJo and Kyle, and in this episode, we'll explore the remarkable power of transforming customers into raving fans. Get ready to infuse your business with a dose of enchantment, sprinkle it with surprises, and create an experience that will leave your customers raving to all their friends!

This week we are sharing with you the replay from our most recent Masterclass on how to find a profitable location for your business. Not only do we share how to find a location for your business, but EXACTLY what to look for to ensure your lcoation is set up for LONG TERM success. And the Q&A at the end is fire. Tune in for this informative episode!

We are thrilled to continue our conversation about the transformative power of experiential retail for your brick-and-mortar business. In our previous discussion, we explored the concept of creating immersive experiences for your customers. In this episode we will dive deeper into the various ways you can begin to implement experiential retail into your business. If you didn't catch part one (episode #8), we recomend you dive into that episode first then come back for part two.

In this episode of The Receipt Paper Podcast, we dive into one of the most important concepts to the longevity of your brick-and-mortar business, experiential retail. You might be wondering, what exactly is experiential retail? Well, it's all about creating immersive and memorable experiences for your customers when they step foot in your store. It goes beyond the traditional concept of simply selling products and delves into the realm of creating an atmosphere, a vibe, and an emotional connection with your customers. It's about the feeling that customers have when they leave your business. This episode is packed with practical tips and real-life success stories of businesses who've already rocked the world of experiential retail. After tuning in, you'll be brimming with fresh ideas on how you can make your business the talk of the town.