It’s hard enough to marry the worlds of hardware and software when creating a connected device.

Imagine throwing another specialized discipline with its own language and rigid ways of working into the development process too.

That’s exactly what David Rabie, Founder & CEO at Tovala, dealt with in creating a company that pairs a smart oven with a meal delivery service.

In this episode, he describes how they established a culture of collaboration that brought all three disciplines together under a unified mission.

Topics covered:

Bridging the worlds of culinary and tech

The strategy behind using Kickstarter

How a marketing pivot drove new growth

How finding product-market fit led to operational challenges

Our exclusive discount code for Tovala to purchase the oven for $89 and includes six orders is: very possible

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