You can't pay ChatGPT to mention you. Or Gemini. Or Perplexity. Episode 7 of The Recruitment Marketing Edit explains why PR is the most reliable route to being cited by AI, and what to do about it in the next six months.

In Episode 6 of The Recruitment Marketing Edit, BlueSky PR walks through how the recruitment firms with limited budgets and no agency retainer actually land meaningful trade press coverage. The two things worth measuring PR against and everything else that isn't. Five tactics that work when there's no money to spend, and five that consistently waste effort. Why sustained beats sporadic every time. And why coverage is only worth having if you treat it as a commercial asset rather than a logo on a website.

Take your average placement fee. Compare it to your monthly PR budget. Episode 5 of The Recruitment Marketing Edit on what to do with the budget you've actually got in 2026, rather than the one you wish you had.

You can grow impressions, followers and sessions while losing market share, missing your MQL targets, and watching pipeline thin out. Episode 4 of The Recruitment Marketing Edit on the four metrics that actually matter in 2026.

Written by the BlueSky PR team. AI-voiced for your convenience.

In this episode of The Recruitment Marketing Edit, we dive into the complexities of authentic employer branding in a world increasingly dominated by AI. We explore the challenges recruitment marketers face as they balance the efficiency of AI tools with the need for genuine human connection. We discuss how automated content can dilute brand identity and the risks of losing authenticity when AI takes the reins. We emphasise the importance of aligning your employer brand with the true culture of your organisation, advocating for a human-centric approach in candidate interactions. Tune in to discover strategies for leveraging technology while preserving the essence of what makes your company unique.

A meaningful chunk of recruitment agencies tried outsourcing content production to AI in 2024 and 2025. Here's what happened, and why most of them quietly rebuilt their content function with human content in 2026.

AI is eating your click-through rates. So what now? Episode 1 of The Recruitment Marketing Edit takes on the shift in search that recruitment marketers can't afford to ignore.

Written by the BlueSky PR team. AI-voiced for your convenience.