Candid insights. Tactical advice. Real talk on what investors actually look for.

Too many brilliant women-led startups struggle to get noticed by VCs.

It’s not always about your product—it’s about how you position, present, and prove your traction.

In this episode, I sat down with Aparajita Chauhan, investor at Volition Capital, to talk about what makes a founder investable—before they even start raising.

From decoding due diligence to how your leadership team communicates under pressure, we unpacked what founders need to know to build trust and stay on an investor’s radar.

What You’ll Learn:

✅ What investors like Aparajita actually want to see before a pitch deck

✅ The #1 thing that gets founders remembered (hint: it’s not flashy branding)

✅ How to talk about your CAC, KPIs, and ROI with clarity—not guesswork

✅ Why founder-team alignment can make or break your deal

✅ How to build relationships with investors early—even if you're not raising yet

✅ Where women founders still face the biggest barriers (and how to navigate them)

✅ Want to Keep Growing Without Losing Clients?

Here are 3 ways we can help you today:

🎤 Be a Featured Guest on the Provider’s Edge

Have traction and a story to share? Apply to join us on the show: PulsePointPath.com/Call-Sabrina 

📊 Make Your Pitch Investor-Ready

Send us your draft and let me rewrite it so it becomes a funding magnet 👉 PitchToYes.com 

🚀 Get in Front of Investors Who Already Want What You’ve Built

Not every investor needs a white paper, they need a reason to believe. At CapitalEngine.vc, we match you with aligned capital so your traction gets traction.