Reddit has quietly become one of the most powerful platforms for brand visibility — and most marketers are doing it wrong.

In this episode, Ross Simmonds (founder of Foundation Marketing and author of Create Once, Distribute Forever) breaks down exactly how brands should be showing up on Reddit in 2026 — from reputation management to influencing AI-generated search results.

We cover:

✅ Why Reddit is now critical for LLM visibility (ChatGPT, Perplexity, Google AI Overviews)

✅ How to audit and monitor the subreddits that actually matter for your brand

✅ The right way to build karma and credibility before posting

✅ Why comments matter more than upvotes when it comes to AI citations

✅ The black hat tactics that will get your brand permanently banned

✅ How to measure Reddit's impact on pipeline and revenue

Timestamps:

00:00 – Intro

2:35 – How Reddit is different from other social platforms

6:21 – The 3 types of marketers approaching Reddit right now

9:31 – Reputation management: how to handle negative Reddit threads

16:18 – Building karma and credibility before posting

26:43 – Which subreddits Google actually associates with your category

29:42 – Black hat tactics and why they backfire

35:33 – Measuring attribution and ROI from Reddit

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📖 Ross's book Create Once, Distribute Forever: https://www.amazon.com/Create-Once-Distribute-Forever-Creators/dp/1544541295

🌐 Foundation Marketing: https://foundationinc.co/

🎙️ Previous episode with Ross: https://www.buzzstream.com/blog/content-distribution-podcast/

🔗 BuzzStream: https://www.buzzstream.com/

📋 List IQ: https://www.buzzstream.com/listiq/