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There is.  But not where you might think. 

In as volatile and frantic a world as the one we live in, the need to create certainty and stability in your life is a natural reaction.

However, it’s a fools errand because it’s actually impossible to achieve certainty externally.  It doesn’t exist. 

You can however cultivate internal certainty.  Not to say that you can one hundred percent control your circumstances and the things happening around you.  But you can definitely control how you respond to those things.  You can develop resilience, esteem, and confidence that you can manage whatever life throws at you. 

If we don’t cultivate inner certainty, if we’re always looking ti our external circumstances for certainty, we leave ourselves open to manipulative marketing practices.  It’s out there.   Some of the oldest fundamentals in sales and marketing that still get taught and are practiced to this day were built on human psychology.  These tactics prey on our innate hardwiring and leave us susceptible to manipulation. 

So keep this in check. Develop and cultivate your inner certainty.  You’ll be much better off. 

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Here we go again.  The quote that heard across the world is making its way around the internet once again.  

“Stay close to people who want more for you not from you.”

I’ll keep revisiting this and quotes similar to this because I firmly believe that it doesn't really serve the readers… at least not without further context.

And that la the problem isn’t it?

A catchy quote, however well intentioned, if not thought out thoroughly can gravely miss the mark. 

This one for example excuses the reader of responsibility and reenforces a belief that one’s pease of mind is dependent in external circumstances.

As influencers and thought leaders, especially those of us in the coaching world, we have to really take care the messages we’re broadcasting.  It really is a matter of being very vigilant and responsible with the influencer we’ve cultivated.  We must never take for granted our impact and the effect of our words have on our audiences. 

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My content spans a pretty broad range, at least by many “standards” in the podcasting space.  And while I understand the value of niching down, I very much like to talk about a broad range of topics in my content for the simple fact that I have a lot to talk about.

Mindset to Marketing — that’s been my tagline on my daily lives I’ve been doing on Facebook.  And really it’s as accurate a description as I can come up with.

And it’s not that these topics are mutually exclusive.  In fact, they’re interlinked in so many different ways. 

Also too, with an episode releasing everyday, it would make my work that much more difficult if I narrowed my content even more. 

So yea, I talk about a lot of things.  And if you’re still listening, then I must be doing something right. 

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Imposter syndrome.  We all experience it to some degree or another.  And it can happen many times through the course of your career.  I’m actually feeling imposter syndrome to varying degrees as I expand into new fields this year. 

But why does this happen?  What at is at the root of this potentially crippling fear?

Comparison.  It’s really that simple.

We, often unconsciously, compare ourselves to what we perceive as others succeeding at the thing we’re trying to do.  And then we tell ourselves that we’re not measuring ip to that standard.

The crazy thing is, THERE IS NO STANDARD.  We’re holding ourselves accountable to very arbitrary measures when we should really only be setting our own standards.

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We all have routines.  Morning routines, routines at work, routines for getting ready for bed.  Routines are important and help us get stuff done, especially as packed and busy our lives can be.  Routines help us keep order in what otherwise could be a very chaotic life.

When routines are imbued with emotion, when there there’s an emotional attachment, it then becomes ritual, and here’s where we can get into trouble.

If our emotional stability is anchored to a routine (i.e. it’s become ritualized), what happens if unexpected circumstances throws things off? 

Routine is good but we need flexibility if and when things don’t go according to schedule.  We lose that flexibility if we’ve ritualized our routines, if we’ve attached our emotional stability to those routines.

So be careful that you’ve distinguished between your routines and your rituals.  Rituals certainly have their place.  But not in our tasks and to do’s. 

This detachment is essential to progress and growth in your business.

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Here we go again — a conversation about A.I.

It’s inevitable.  The speed at which not only advancing but being adopted by the masses, this repeated conversation is unavoidable.

In this episode I share my opinion on whether all content will be A.I. generated in the future.

There are some who believe it will be (or at least have stated as much — likely to get a rise out of people, create a buzz, and get more clicks to their posts)

My answer: NO

Even though marketers and business owners see social platforms and online publishing platforms as tools for marketing, there are still people who use these platforms for social connections and interaction.

Now for marketers, it may be a different story.  I definitely can see the majority of marketers adoring A.I. to generate content because well, marketers are always looking for short cuts to their desired outcomes.

But remember, while a A.I. short cut might provide a quicker path to your goal, it can short cut your learning and therefore stunting the expansion of your capabilities and proficiencies.

Let’s continue to not let these amazing tools like A.I. turn us into lazy thinkers.
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Here’s the episode of Content is Profit I redeemed on todays show:

https://podcasts.apple.com/us/podcast/content-is-profit/id1503613963?i=1000603123119

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Outsourcing has been on my mind lately.  As my content output increases and my project roster fills up, demands on my time will make outsourcing a necessity. 

But when should I do it?

For me it’s a simple answer.  Largely because this is as much a learning journey as it is to build a business and brand, I will only outsource when I feel I’ve reached a proficiency in the task I’m considering outsourcing.

I want to learn how to do a thing thoroughly before outsourcing it so I know what I’m actually outsourcing and whether it’s something I need in the first place.  The process as much as the task itself is something I want to have a grasp of and if I outsource before that, then I may end up paying for services that’s not even needed in the first place. 

Moreover, if I outsource something before learning it, I can’t rightly teach that thing as part of my provides.  How can I teach something I haven’t learned and done?  The only honest way to teach it would then be to teach to outsource it.  This of course creates a barrier for my students who don’t have working budgets. 

So my suggestion:
Do as much as you can for as long as you can for free.  Outsource once you’ve gained proficiency and the demand for your time is needed elsewhere to expand into the next phase of growth in your business. 

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The topic of limitations builds on our conversation about education.  I love limitations because they force me to use my critical thinking to find solutions. 

That’s growth.  That’s learning.  

Don’t be afraid of limitations.  Don’t run from challenges.  Facing those with curiosity and inquisitiveness is the path to discovery. 

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Here’s the crux of self-education, especially in the internet age: consuming information does not equate to education. 

If you’re like me, you grew up in an education system that rewarded regurgitation of information.  So it’s no wonder that we approach self-education, especially with the access the internet gives us to said information, the same way. 

Heck, there’s even a saying that “knowledge is POWER”!

No it’s not. 

Just knowing things doesn’t amount to learning. Just consuming information doesn’t grow your proficiency and capability.  You can to develop your critical thinking facilities and also apply the things you’re learning

Otherwise, you’re just cutting yourself short. 

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I’m a firm believer in self-education, especially for entrepreneurs.  Once “formal” education is completed, many make the assumption that learning is done but that’s obviously not true.  We can and should continue to learn til we the day we can’t!

This means, after schooling is done, education is largely going to be our own responsibility.  Thank the Force for the internet!😆

Some of the best free education I’ve gotten in the past year has come from podcasts. Hands down my favorite form is self-education with the added bonus of the shows exposing me to other resources from a particular educator. 

Then of course there’s YouTube university, the go to source for how to.  Leaky pipe?  YouTube it. Building a chicken coop?  YouTube it.  Most of the educators you’re already following on other platforms will likely have a YouTube channel as well so if that’s your preferred way to consume education, then you’re in luck. 

Once you’ve exhausted your free options and your ready to invest money into your education (and yourself) the best place to start is books.  They’re a generally low entry point. 

From there, education can range from the hundreds and well into the hundreds of thousands, even millions depending on what you’re willing to invest. 

Whatever the case, be cautious with where you invest when it comes to education.  There are a lot of people out there in the space and not all of them have your best interests in mind.
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Here’s the link to the episode of Jenna Kutcher’s Goal Digger Podcast I referenced in today’s show:

https://podcasts.apple.com/us/podcast/the-goal-digger-podcast/id1178704872?i=1000602267995
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If you think you’re ready for personal coaching or are at least curious as to what that looks like, message me on Instagram @theronniecruz 
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