Dive into a brutally honest, hilarious, and eye-opening conversation with Raunaq Rajani - standup comedian, creator of RelationShit, and one of India’s most viral comedy voices. 

In this episode, Raunaq opens up about the creator economy, CPM vs RPM, the reality of social media money, and why same views don’t pay the same. We break down his journey from open mics, viral hits, corporate shows, EIC bootcamp days, and the pressure of juggling multiple platforms. He shares the behind-the-scenes truth about anxiety, creator burnout, platform pressure, and why “fame makes you a bit of an asshole.”

This episode is packed with insights on the real creator economy - why older audiences pay more, how CPM and RPM vary by tier cities, and why some views earn 7X more. If you’re a creator, comedian, or anyone navigating online work, this conversation will change the way you look at content.

Topics:
• Creator earnings explained (CPM, RPM, audience demographics)
• Standup vs social media revenue
• RelationShit IP & building online formats
• Viral hits, corporate shows & early struggle stories
• Anxiety of “not doing enough”
• Fame, authenticity & creator burnout

Chapters : 

00:00:00 Stop buying views

#RaunaqRajani #RelationShit #CreatorEconomy #StandupComedy #IndianComedians #CPM #RPM #YouTubeEarnings #ContentCreatorLife #PodcastIndia #TheRealDealWithAanamC

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In this episode, Aaliyah Kashyap opens up about the real creator life — the pressure to stay perfect, dealing with judgement, rebuilding confidence, brand expectations, slow growth, anxiety, and what people always get wrong about her online. From aesthetic culture to creator burnout, Aaliyah shares an unfiltered look at what it truly means to grow up on social media and constantly be misunderstood.

If you’ve ever struggled with confidence, comparison, or the chaos of content creation, this conversation will hit home.

In This Episode, Aaliyah Kashyap Talks About:

• The dark side of being judged and misunderstood online
• Creator confidence struggles & comparison culture
• How aesthetic pressure affects mental health
• The chaos behind “perfect” Instagram posts
• Why YouTube feels real and Instagram feels fake
• Anxiety, identity, self-doubt & burnout
• Brand deal pressure, money conversations & negotiation
• The challenges of being a young woman in the creator industry
• The emotional cost of growing up on the internet
• Slow growth, algorithm stress & creator expectations

It’s a raw, honest, unfiltered conversation every creator needs to hear.

Chapters : 

0:00 Everyone Thinks I’m Bitchy 

3:08 How COVID Made Me Start Creating 

5:36 Long Form vs Short Form

8:07 Why YouTube Lets You Be Messy

9:27 Analytics Anxiety: My Views Are Dropping - Now What

11:16 I Neglect Shorts

13:24 Viral Reels vs Branded Reels - The Hypocrisy

14:30 My Two-Manager Hack

17:22 Phone Only? The “You Don’t Need Expensive Gear” Lie

20:57 Apps I Pay For

23:28 From Shy Kid to On-Camera Person 

30:51 Brands Asked Me To Delete A Comment - I Said No

32:23 How I Really Make Money: Deals, Projects & Bad AdSense

36:05 I’m Obsessed With Numbers

39:30 Controversial Hot Take: Money Can Buy Happiness

40:57 Rapid Fire: Rumors, “Bitchy” Label & Payment Rage

42:01 Payment Terms = Industry Rot 

43:33 Final Thoughts 

#AaliyahKashyap #CreatorLife #InfluencerRealities #GenZCreators #MentalHealth #YouTubeCreator #ContentCreation #SocialMediaPressure #InstagramVsReality #CreatorBurnout #ConfidenceStruggles #DigitalLife #OnlineJudgement #AestheticCulture #Podcast

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What does it really take to run a podcast in 2025?

In this bold and brutally honest episode of The Reel Deal, Aanam Chashmawala sits down with Naina Bhan - actor, content creator, and host of Moment of Silence Podcast - to unpack the real cost of podcasting, creator burnout, and the pressure to stay relevant in the influencer economy.

From monetization myths to stealth marketing, authenticity fatigue, and the truth behind podcast production costs, Naina opens up about what it means to build something real in a world obsessed with virality.
They dive deep into how women in content are changing the game, the struggle to stay honest online, and what podcasting really looks like behind the perfect thumbnail.

In this episode:

Whether you’re a creator, marketer, or someone dreaming of starting a podcast, this conversation will make you rethink what it means to show up online.

Chapters : 

00:00:00 INTRODUCTION: From Netflix 'Class' to Full-Time Creator Grind

00:04:47 Auditioning Doesn't Pay: Why I Switched to Talent Management

00:06:17 Why You Need Competition to Succeed ? 

00:07:22 How MOS Started: Sliding into DMs as a 'Googly-Eyed Fan'

00:08:26 The Anxiety of City Life

00:11:06 Not Being Friends Before Starting a Podcast

00:15:20 The MOS Revenue Model

00:18:37 Podcast Production is Deceptively Expensive 

00:22:25 MOS's Secret Weapon

00:26:21 DON'T Start a Podcast If You Think You're Very Interesting

00:28:18 How ₹3 Lakhs/Month is Spent on Production

00:30:45 The Secret to High Energy Content

00:31:30 'Soft Girls' Afraid of Excel Sheets

00:36:38 My Career as an Intimacy Coordinator 

00:40:00 The Class Aftermath: Audience Only Wants Steamy Photos Now

00:45:10 Aspiration Cost vs. Cost Per Follower

00:48:52 The Chronic Fear of Fossilizing

00:51:50 Controversial Guest Aftermath

01:02:17 A Brand Refused to Pay

01:04:15 Commission vs. Fixed Salary

01:05:28 The 5-Year Vision: MOS as a 'Women Conducive Media Platform'

01:11:21 Why Brands Are Chasing the Wrong Numbers

01:17:54 Hot or Not

01:20:34 The Biggest Red Flag in a Man

Keywords

Podcasting in India, Naina Bhan podcast, Moment of Silence, The Reel Deal podcast, creator burnout, influencer marketing, podcast monetization, content creators in India, authenticity in content, women creators, digital storytelling, Indian podcast industry, creator economy, podcast setup, how to start a podcast, podcast production cost, social media burnout, podcast audience growth, content creation 2025

Hashtags 

#TheReelDeal #NainaBhan #MomentOfSilence #Podcasting #ContentCreation #CreatorEconomy #PodcastIndia #InfluencerMarketing #WomenCreators #Authenticity #Burnout #IndianPodcasts #AanamC

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What really goes on behind your favorite beauty and skincare brands?
In this episode of The Reel Deal, Stuti Sethi (Plum Goodness) and Aman Mohunta (Aminu Wellness) sit down with Aanam Chashmawala to uncover the truth about beauty marketing, clean beauty myths, influencer culture, and what today’s Indian consumer really wants.

From how brands manipulate perception to why honesty doesn’t always sell, this conversation is an eye-opener for every creator, marketer, and beauty lover.

They talk about marketing vs mindfulness, purpose vs profit, and how Indian beauty brands are redefining authenticity in 2025.

Topics you’ll hear in this episode:

Watch till the end for insights that every brand & marketer needs to hear.

Chapters : 

00:00:00 Real or Just Marketing? - The Truth About Beauty & Branding
00:00:26 Buying Followers vs Real Fans
00:03:13 Aman’s Origin Story - From Finance to Skincare Founder
00:03:39 Stuti’s Pivot - From Finance to Beauty Product Design
00:05:21 The Visual Trap
00:07:33 Copycats Everywhere
00:09:55 Why Trust Beats Virality Every Time
00:11:01 Virality Isn’t Sales
00:13:12 Loyalty Is Real
00:15:34 How One Product Made the Brand Famous
00:16:14 Copper Peptides Put Aminu On The Map
00:20:34 Revenue Reality
00:21:54 Quick Commerce vs Premium
00:25:01 Performance Marketing Confusion
00:28:13 First Principles Approach
00:30:47 Why Every Ad Must Also Build the Brand
00:31:30 Consistency or Bust
00:33:09 Quality Over Quantity
00:34:22 In-Person Launches That Actually Work
00:36:09 Let Creators Be Creative
00:37:17 Handle Negative Reviews
00:41:47 Vanilla Caramel Launch - When Everything Clicks
00:48:26 The Body Oil That Broke Expectations
00:49:30 Why 1M Followers = Not Always Better
00:50:22 Engagement, Intent & Niche Signal
00:55:00 When Brands Try to Direct Everything
00:59:40 Final Takeaways
01:00:30 Final Sign-Off

#TheReelDeal #BeautyIndustry #CleanBeauty #IndianBrands

#PlumGoodness #AminuWellness #SkincareIndia #InfluencerMarketing

#BrandBuilding #MarketingPodcast #BeautyTalks #Authenticity

#CreatorEconomy

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What really happens behind the glamorous world of influencers?

In this brutally honest episode of The Reel Deal with Aanam C, influencer managers Prashant Dubey (who manages Jahnvi Tiwari & Gopali Tiwari) and Anisha (Manager of Juhi Godambe) pull back the curtain on India’s booming creator economy — and expose the truth that most creators stay silent about.

They talk about:

If you’ve ever wondered how influencer deals really work, or why creators and managers constantly fight for their payments, this episode gives you an inside look from the people who live it every single day.

Watch till the end for insights that every creator, brand, and agency in India needs to hear.

Chapters : 

00:00:00 Imposter Syndrome — Are Creators Faking Confidence?

00:00:26 ChatGPT Replacing Managers?

00:00:32 Payment Delays Are KILLING Creators

00:01:55 Managers On The Mic — The Real Story Begins

00:03:32 How Anisha Accidentally Became a Manager

00:05:21 Law, Lockdown & The Birth of a Creator Manager

00:07:30 Ghosted By An Agency — The Turning Point

00:11:00 Why Some Creators Survive 10 Years — Discipline Over Luck

00:13:30 Commitment = Content — The Grind Behind “Perfect” Shots

00:17:00 Street Shoots in India Are BRUTAL

00:18:24 Who Actually Runs a Creator’s Life?

00:22:52 GST, TDS & The Finance Headache Creators Don’t Talk About

00:25:30 The Campaign From HELL — Payment Default Nightmare

00:26:54 9 Months Of Ghosting — The Founder Who Vanished

00:32:12 Production Costs & Why Creators Pay Upfront

00:34:31 The “We’ll Pay Next Cycle” Lie

00:36:00 Overnight Edits & Unreal Deadlines

00:38:17 GST & Upfront Payments — Why Creators Are Always Broke

00:41:52 The Financial Chaos Creators Never Share

00:44:00 Travel Looks Glamorous — It’s Actually Exhausting

00:46:54 Travel Reality vs Instagram Illusion

00:49:30 Internal Workflow Hacks — How Managers Escalate & Win

00:50:04 Inside the Manager’s Playbook

00:55:00 Brands Want Full Control — The Creative Tug-Of-War

01:05:26 Toughest Part of the Job — What Breaks Managers

01:15:04 HOT or NOT — Brutally Honest Round

01:16:51 Creative Freedom vs Brand Control — The Real Fight

01:17:24 The Hardest Truth About Being a Manager

01:18:30 Final Thoughts — What The Industry Needs To Change

#TheReelDeal #AanamC #InfluencerMarketing #CreatorEconomy #JuhiGodambe #JahnviTiwari #GopaliTiwari #PrashantDubey #Anisha #InfluencerLife #BrandDeals #InfluencerManagers #IndianCreators #CreatorBusiness #InfluencerTruths #BehindTheReels #CreatorMoney #InfluencerIndia #InfluencerFinance #ContentCreation

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In this honest, funny and insightful conversation, Aditya Naik and Aadya Naik open up to Aanam C. about what it’s really like being creators, managing brand deals, working with family, and finding that perfect balance between love, work and life.

In this episode, you’ll hear:

About the Episode:
This episode goes beyond filters and aesthetics. It’s a candid, unfiltered look at how real creators build their careers — not just through algorithms and trends, but through authenticity, relationships, and resilience.

Host Aanam C., one of India’s OG beauty and lifestyle creators, brings her signature mix of warmth, wit, and industry wisdom to uncover what really goes into building a life online.

If you’re an aspiring content creator, digital marketer, influencer, or simply curious about what powers the Indian creator economy — this conversation is a must-watch.

Watch till the end for:

Chapters : 

00:00:00  Couple Content DEAD?
00:02:37  Wedding Teaser That FORCED Them Online.
00:04:27  I Learned Editing From YouTube
00:05:15  Brands Then vs Now: Freedom or Chaos?
00:07:30  Couple Channel - Smart Move or a Trap?
00:09:58  Juggling Jobs & Content
00:12:00  Don’t Let Brands Gaslight Your Price.
00:18:18  CPV, Pricing Myths & How Creators Charge.
00:23:47  What They Outsource.
00:29:20  Biggest Myth About Being an Influencer.
00:30:16  Family On Camera - Boundaries They Won’t Cross.
00:33:33  Do Fights = Clicks?.
00:36:36  Manager vs Talent - Who Gets Respected?
00:41:52  The Hidden Mess: No Official Work Hours.
00:47:36  Reality Check: What Creator Income Actually Looks Like.
00:50:59  Campaign Madness: 12–16 Hour Brand Shoots.
00:51:32  10 Years to Be an “Overnight” Success.
00:54:03  How to Ignore Haters & Protect Your Peace.
00:55:38  Hot or Not.
00:57:30  Rapid Fire.
00:59:20  Final Thoughts.

#TheReelDealWithAanamC #AdityaNaik #AadyaNaik #CoupleContentCreators #ContentCreatorIndia #InfluencerMarketing #YouTubeIndia #CreatorEconomy #PodcastIndia #IndianCreators #BrandBuilding #CreatorLife #AanamC #CoupleGoals #SocialMediaMarketing #CreatorPodcast #ContentCreationJourney #AdityaAndAadya #IndianInfluencers

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Zahra Jani and Simone Khambatta open up in this brutally honest and emotional conversation about what it really means to be a mom creator in India. From nanny shaming, body shaming, and online trolling to brand deals, PR hypocrisy, and being pregnant at 40, this episode dives deep into the unspoken struggles of motherhood in the creator economy.

This is a must-watch for influencers, parents, marketers, and anyone who’s ever faced criticism for living authentically online.

In this raw conversation, they break down:

Chapters: 

00:00:00  Moms Trolling Moms

00:00:18  They Called Me a Bad Mother

00:00:40  Thrown Out of Beauty Because I’m a Mom

00:01:20  Personal Life vs Professional Image

00:01:36  Are You Paying Your Kids to Be in Content?

00:02:21  Trigger Warnings, Fertility & Permission to Speak

00:03:15  Pregnant at 40

00:04:42  TMI Pregnancy Talk

00:06:13  Clap Back Only When They Deserve It

00:06:33  How Much of Your Child Should the World See?

00:07:19  If We Listen to Everyone, We’ll Lose Ourselves

00:08:12  Nanny-Shamed?

00:13:29  Why Other Moms Are the Harshest Trolls

00:14:09  Staff Shame and The “Not a Real Mom” Comment

00:16:21  My Helper Is Family

00:17:02  I Won’t Apologize for Privilege

00:18:12  Body-Shamed at Every Weight

00:21:35  Reading Ingredients Made Me a Different Parent

00:24:46  The 80/20 Rule for Parenting & Food

00:28:11  Birthday Season Madness

00:32:00  From 30 Mom Bloggers to an Industry

00:34:13  We Broke the “Mom = Niche” Myth

00:38:30  Mom Lifestyle Isn’t Diluted

00:41:00  Brands Look Past Content

00:44:47  Stop Undervaluing Mom Creators

00:48:25  Cosmo Drama

00:51:19  Posting Fear vs Speaking Truth

00:56:09  When Kids Outgrow Your Content

00:58:32  No School Reshoots

01:02:25  Responsible Parenting Content

01:04:31  Call-Outs in the Community

01:18:45  What I Will Never Do Again

01:22:06 Yayy or Nayy

 Join the conversation on how female creators, mom entrepreneurs, and digital storytellers are changing the narrative of parenting, beauty, and lifestyle in India.

#MomCreators #MomInfluencers #MomBlogger #NannyShaming #BodyShaming #PregnantAt40 #Motherhood #Parenting #CreatorEconomy #InfluencerLife #IndianMoms #OnlineTrolls #Parenting2025 #WomenEmpowerment #MomLife #BrandDeals #PRIndustry #Authenticity #RealTalk #FemaleCreators

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In this brutally honest episode, Sakshi Shivdasani opens up about being cancelled 25 times, receiving rape threats, and how she turned online hate into creative power. From her MTV Supermodel journey to becoming a top comedy creator and podcaster, Sakshi shares the unfiltered truth about the creator industry, cancel culture in India, and what it’s like to be a female influencer navigating fame, fear, and finances.

Hosted by Aanam C, this conversation dives into the realities of content creation, brand deals, mental health, and the business behind influencer success.

What you’ll hear in this episode with Sakshi Shivdasani:

Chapters : 

00:00:00 – You’re One of the First
00:00:41 – Doxed, Followed, Threatened - Is This Fame?
00:01:25 – Burnout Culture: Who Really Wins?
00:02:01 – Work–Life Balance? I’m the Worst Example
00:03:16 – How I Prepare My “Packaging” - Not Just Content
00:03:53 – Podcasting Isn’t Hosting - It’s Creating a Vibe
00:07:00 – Pretending To Be Gen-Z - Marketing Move or Identity Crisis?
00:08:30 – Always ‘On’ - Lenses Before Breakfast
00:11:12 – I’ll Take Hate From 99 People
00:13:38 – Agency Takes 15%
00:14:49 – Organic Content = Sticky Phone Case Hustle
00:15:12 – Producer Saves the Episode
00:19:07 – If I Didn’t Post Today, I Didn’t Work
00:20:01 – I’m My Biggest Fan
00:23:00 – Hair Disaster → Personality Win
00:27:29 – I Kept Receipts - Calling Out Industry Lies
00:32:17 – Do You Clear Rumours? My Brutal Strategy
00:35:52 – Creator Loneliness - Events Don’t Fix It
00:37:35 – How I Price Work - “Followers = Fee”
00:38:31 – Comedy vs Beauty - Why Rates Differ So Wildly
00:41:39 – Reshoots, Briefs & Brand Bullsh*t
00:44:47 – My Real Monthly Income
00:49:17 – I Can’t Tell Colours - But Still Make Creative Magic
00:54:53 – Success = Controlling Your Day, Not Your Bank Balance
00:59:54 – 10-Year Plan - Turning Audience Into Product
01:03:05 – Hot or Not Rapid Fire - Oversharing for Business
01:03:47 – I Won’t Do Anything for 5M Followers

01:07:39  – Conclusion

Join the conversation and let us know what you think - should creators speak their minds or play it safe online?

#SakshiShivdasani #PodcastIndia #AanamC #ContentCreator #CancelCulture #InfluencerLife #IndianPodcast #CreatorEconomy #WomenCreators #SocialMediaIndia #ComedyCreator #MomentOfSilence #FemaleInfluencers

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What is the real truth of influencer marketing, PR deals, and brand campaigns? In this explosive episode of The Reel Deal, Shalini & Alfiya get brutally honest about the hidden struggles of women creators, exploitation in influencer marketing, and the double standards of the Indian PR industry.

From underpaid brand deals, unfair treatment, and constant judgment to the pressure of building an image online, this episode pulls back the curtain on what it really means to survive in today’s influencer-driven media world.

Highlights from the Episode:

Chapters : 

00:00 – Influencer ≠ Role Model?
01:12 – Creator Life = Peaks & Pits
02:17 – Creator or Influencer? Label Trap
03:36 – Chennai → UK → Bombay Grind
05:32 – COVID + TikTok Ban = Career Flip
07:43 – GRWM = Relatable or Rehearsed?
08:47 – Imposter Syndrome on Loop
10:37 – Delete That Footage?!
12:03 – YouTube > Instagram?
14:04 – Vlog Pressure & Burnout
15:18 – Privacy Fails & Blur Tool Panic
16:25 – YouTube Community > IG Followers
20:40 – Modest Fashion & Family Drama
31:35 – Money Matters & Manager Drama
37:00 – Agency Wars & Under-Quoting
40:16 – Doing My Own GST Returns!
49:50 – Sister as Manager = Love or Liability?
51:00 – Lonely Creator Syndrome
53:31 – 10–15 Lakh Month?!
1:15:20 – Dream Collabs & Future Goals
1:18:50 – Tips for New Creators
1:20:30 – Authenticity Over Virality
1:21:00 – Loneliness & Creative Overload
1:26:38 – Friendships & Loneliness
1:28:17 – HOT OR NOT
1:29:06 – Giveaway Scandals & Boosted Drama
1:30:20 – Collaborating with Cancelled Brands?
1:31:07 – Calling Out Brands Publicly
1:32:13 – Conclusion 

If you’ve ever wondered how the influencer world actually works, this is a must-watch conversation that exposes the truth behind the glam.

#TheReelDeal #InfluencerMarketing #Shalini #Alfiya #PRIndustry #BrandDeals #WomenCreators #IndianInfluencers #SocialMediaTruth #MarketingExposed #InfluencerStruggles

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In this powerful episode of The Reel Deal with Aanam C, actress Elnaaz Norouzi opens up about her unfiltered journey from Iran and Germany to Bollywood and Hollywood. Best known for her unforgettable performance on Traitors India, Elnaaz reveals the dark side of reality TV, the mental health struggles she faced, and how she turned fear into fan love.

What you’ll hear in this episode with Elnaaz Norouzi:

 If you’ve ever wondered:

Chapters : 

00:00 Elnaaz EXPOSES the Dark Side of Reality TV  

01:03 Anxiety, Tears & The Toll of Being a Traitor  

02:32 The 6-Month Prep NOBODY Knew About  

04:44 Was Elnaaz the REAL Star of Traitors?  

06:15 From Hated Villain to Fan Favorite Overnight  

07:23 Living a Lie 24/7 – The Truth Behind the Palace  

08:30 Would She Ever Do Reality TV Again?  

10:25 Is Acting the Secret Weapon to Winning Traitors?  

11:53 Clapped Out or Carried Out? Her Shocking Elimination  

14:19 Why Villains Can Become Icons  

16:00 From Sacred Games to Comedy – Elnaaz Reinvents Herself  

17:51 Elnaaz vs Social Media: Fame, Fans & Pressure  

19:01 7 Languages?! The Obsession with Doing It Right  

22:00 Hollywood Dreams: Working with Liam Neeson & Zachary Levi  

24:00 Separating Art from Artist – Can She Switch It Off?  

25:46 No Godfathers. No Connections. Just Pure Hustle  

26:48 The Bollywood Dream That Changed Her Life  

27:17 Hot or Not: Elnaaz Gets Candid & Controversial  

29:44 Roles She REJECTED & Why She Has ZERO Regrets  

30:11 Aanam Surprises Elnaaz With Her Own Brand Gift  

Don’t miss this candid conversation packed with insights into the Indian film industry, reality television, and the struggles & triumphs of an outsider chasing her dreams.

#ElnaazNorouzi #TheReelDeal #TraitorsIndia #Bollywood #HotelTehran #RealityTV #BollywoodDream #Masti4

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