Novartis’ Jennifer Yip, clinical digital leader, and Haylo’s Louis Naimoli, VP of programmatic business development, preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz. 

And for our Trends segment, we discuss Novartis’ plan to sponsor the 2025 Eurovision Song Contest, as well as some of the political and policy issues intersecting with medical marketing as the 2024 election cycle draws to a close.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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