The Refill

We explore the movie industry’s strong rebound, P.F. Chang’s success with a viral TikTok moment, and Reddit’s expanding sports partnerships.

Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

In today’s Cannes-centric episode, we’ll explore the creator marketing trends we’ve seen at the ad festival, as well as the news coming out of the south of France, like Netflix teaming up with Yahoo DSP to build out its ads tier, and ads coming to WhatsApp.

Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore Netflix’s new content clipping tool, Stagwell’s Sport Beach at Cannes, and Amazon’s updated GenAI video generator.

Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore how advertisers are approaching Meta's Threads platform, why the right licensed music is key for brand-safe viral content, and what makes a truly effective movie trailer.

Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection.

Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠.

We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans.

Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.

Episode 7: We explore NBCU's upfront strategy highlighting sports and small business opportunities, Fox's star-studded presentation featuring Jamie Foxx and Tom Brady, and Amazon's second-ever upfront showcasing its massive advertising reach.

Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.

Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant.

Check out the full stories, written by our reporters, over at ⁠⁠Marketing Brew⁠⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠⁠Wondercraft⁠⁠.

Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards.

Check out the full stories, written by our reporters, over at ⁠Marketing Brew⁠. And let us know your thoughts at [email protected].

The Refill is generated with ⁠Wondercraft⁠.

Episode 4: We explore how major ad agencies are quietly scaling back their DEI commitments, the eye-popping $259 billion in digital ad spending last year, and the implications of brand appearances in popular TV shows like White Lotus.

Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at [email protected].

The Refill is generated with Wondercraft.