This week on the Exponential Life Podcast we get to chat with Noelle Fowler, a Holistic Declutter Coach who helps busy women simplify their lives to make room for what matters most. Her simple, practical, and sustainable approach to decluttering is meant to fold into the rhythms of our everyday lives. Because no one wants to spend their whole weekend decluttering just for the piles to come back. She runs a membership that equips women to simplify & curate a home they love and that works for their current season of life.

Noelle is a student of mine who is launching her membership TODAY!

On this episode we discuss her background, her choice to hire a membership mentor, and she walks us through some incredible topics...

1. Our stuff costs more than what we paid for it.

2. The Stories we tell ourselves about our stuff. Ex. “I can’t get rid of this, I spent too much money on it"

3. Letting go makes room for what matters most (ex. Our relationships, health, giving back)

We end the episode with an invitation to a freebie she's created to help you get started. You can find Noelle on Instagram https://www.instagram.com/makeroomtobreathe/

Where the link in her bio has both the freebie + details about her new Making Room Membership.

Let's Talk Tiktok Culture, Virality, Creator vs. Influencer & a wholeeee lot more from the eyes of a business owner, coach & community founder who sees more value in building relationships that getting views.

Remember that awesome resource you created to help people kickstart their transformation? It's super valuable, but You were going to trade it for their email address, so you can connect with them in a space you own (your newsletter) and build relationships there. I'm going to use both phrases "freebie & lead magnet" interchangeably so I just want to put that out there up front!I've told you before how I initially built my business in a very reactive way. I knew lead magnets were great, but I never "needed" one because business was flowing at a rate even I could not keep up with. Then after a few years, I kicked myself for not having built an email list.it wasn't until 5 years into my business that I finally decided to release my first lead magnet— and it happens to be the one I'm still using 3 years later. It's been updated, but it works & there's no need to fix something that isn't broken. I wasn't slacking on releasing a lead magnet because of anything serious. I had the technology, but I wasn’t using it. I realized switching to a simple system that was aesthetically pleasing made the difference for me. I had previously used Convert Kit and Kajabi, and have used Flodesk since I launched my freebie. I'll link a 50% off code for flodesk in the show notes, because you should never pay full price if you don't have to!If your freebie/lead magnet is collecting dust instead of growing, here’s how you can get it back out there working hard for you.

2. Keep talking about it. I teach my students to call their audience to action twice per week in stories and re-share their reels that point back to the lead magnet regularly. 3. treat it like an offer, because it is. This is step 1 in your offer suite. You should be marketing it as such. Work this into your regular marketing strategy & run it up the content tree like you would any of your paid offers. This is the offer you want as much visibility on as possible. Pulse check: So where are you at with all this? Would you say you market your freebie regularly & it’s converting well? Or does it need some love? If not, we can always do an audit!

FLODESK 50% OFF LINK https://flodesk.com/c/Y8N8OR

Mercedes Barba, 15 year media + journalism pro walks us through How landing a media feature can skyrocket your business. She's here to coach us through the DIY side of Public Relations. We’ll cover :

Snag her freebie here : https://www.mercedesbarba.com/

And connect with her on social : https://www.instagram.com/mercedesandmedia/

We're diving into an important topic -- What we should & shouldn’t be doing online & within our marketing strategy this year.

Snag your seat for our upcoming private 30-day broadcast - The Anti-Social Marketing Method starting Feb 6th

https://samanthaharris.myflodesk.com/asmmwinter24

We're diving into Exponential Content Strategy + Exponential Content Creation.

What is an Exponential Content Strategy?

Exponential Content Strategy is Creating content that gets you the most bang for your buck, outlasts the scroll, and gets as much visibility as possible.

Inside the Anti-Social Marketing Medhod I teach about the "Content Tree" and getting your content into spaces you own, rent, and borrow. Start with one idea & get the most out of it by repurposing it on many platforms via the content tree.

Listen in for an example of how you (or your VA/Community Manager) can use this strategy to get the most visibility out of one piece of content.

Join us inside The ASMM Broadcast starting 2/6 https://samanthaharris.myflodesk.com/asmmwinter24

Dating all the way back to the Myspace Era (2003) Sam deep dives into her journey with social media & digital marketing + gives her 2 cents on this new "faceless marketing" trend. At the end we'll discuss the Anti-Social Marketing Method -- The program you will want to grab a seat for this winter! Check it out here https://samanthaharris.myflodesk.com/asmmwinter24