This week on Product Marketing Life, host Mark Assini spoke to Mark Huber, Head of Brand & Product Marketing at metadata.io. 

Though he has a lot of previous experience in marketing, this is Mark's first official product marketing role, and is taking the lead on all things brand and product marketing, two areas that he believes must work in harmony with one another.

In this episode, the pair explore the relationship between brand and marketing, and why Mark Huber believes they need to be closely linked. They also talk about metadata’s recent partnership with Dave Gerhardt, and how he’s helping them shape their new strategic narrative.