What happens when a trial lawyer gets so frustrated with a broken legal process that he decides to rebuild it from scratch?

In this episode of The Relay, Gabriel Stiritz sits down with Eric Voogt, founder of Proof and former trial lawyer, to discuss how technology is reshaping legal services, why operational efficiency matters more than ever, and what the future of law firms may look like in an era of AI, automation, and private equity investment.

After spending more than two decades practicing law, Eric experienced firsthand the inefficiencies of service of process—the critical but often overlooked step of ensuring defendants receive legal notice. That experience led him to build Proof, now one of the largest service-of-process networks in the country.

But this conversation goes far beyond process serving.

Together, Gabriel and Eric explore how technology is expanding access to legal services, why many law firms are still resisting change, and what it will take for the profession to serve more clients in the years ahead.

In this episode:

Why Eric left legal practice to build Proof

How technology is transforming legal operations

Where AI helps law firms—and where humans remain essential

The rise of legal tech, MSOs, and private equity-backed firms

Why operational efficiency is becoming a competitive advantage

The challenge of serving the 80% of legal demand that currently goes unmet

What modern law firm leaders should be doing to prepare for the future

Whether you're a solo practitioner, managing partner, or legal industry operator, this episode offers a practical look at how technology, scale, and innovation are changing the business of law.

What can a personal injury law firm learn from DoorDash?

More than you might think.

In this episode of The Relay, Gabriel Stiritz sits down with Viraj Bindra, Founder and CEO of Finch Legal and former DoorDash product leader, to explore how lessons from one of the fastest-growing technology companies in the world are reshaping law firm operations.

Before launching Finch, Viraj spent nearly a decade helping scale DoorDash. Today, he's applying those same operational principles to personal injury law firms—helping firms increase capacity, improve client experience, and say "yes" to more cases without dramatically increasing overhead.

Together, Gabriel and Viraj discuss why the future of personal injury law may belong to firms that obsess over operations, client communication, and execution—not just marketing or litigation.

In this episode:

What personal injury law firms can learn from DoorDash's growth strategy

Why "selling the work, not the software" became Finch's core thesis

How operational bottlenecks prevent firms from taking more cases

The role of AI in legal services—and why outcomes matter more than technology

How leading firms are reducing costs while improving client experience

Why pre-litigation is becoming a competitive advantage

The importance of specialization, focus, and operational excellence

Whether you're a solo practitioner looking to scale, a growing firm evaluating operational efficiency, or an established law firm leader thinking about the future of legal services, this episode offers a fresh perspective on what separates the highest-performing firms from everyone else.

Private equity may be dominating the legal conversation right now but another major shift is happening underneath the surface of law firm operations: AI is becoming directly integrated into the tools firms already use every day.

In this episode of The Relay, Gabriel Stiritz sits down with Tyler Stillwell, founder of Banjaxed Solutions, to break down Anthropic’s launch of Claude for Legal, legal AI connectors, and what this means for the future of plaintiff law firms.

From MCPs and AI workflows to “headless” legal tech and the rise of unified AI interfaces, this conversation explores how firms are navigating one of the fastest technological shifts the industry has ever seen and why the firms experimenting today may have the biggest advantage tomorrow.

In this episode:

What Claude for Legal actually is

How AI connectors (MCPs) work inside law firms

Why legal tech may become “invisible” in the future

The difference between AI copilots vs. connected systems

Why law firms are entering a new build vs. buy era

How firms should responsibly adopt AI without compromising client outcomes

Where human oversight still matters most in legal workflows

Whether you’re actively experimenting with AI or just trying to understand where legal technology is headed, this episode breaks down the practical realities beyond the hype.

Private equity is rapidly changing the personal injury landscape — but what do these deals actually look like behind the scenes?

In this episode of The Relay, Gabriel Stiritz sits down with Chad Dudley, partner at Dudley DeBosier Injury Lawyers, to break down one of the first major MSO deals in the space.

Chad shares how his firm partnered with Uplift Investors to form Orion Legal MSO, and what law firm owners should understand about scaling, selling, and structuring partnerships.

In this episode:

If you’re a law firm owner thinking about growth, succession, or private equity, this episode breaks down what you need to know.

In this conversation, Gabriel Stiritz and Justin McCallon discuss the evolving landscape of AI in the legal sector, particularly focusing on litigation workflows. They explore the divide between firms effectively leveraging AI tools and those hesitant due to concerns like hallucinations. Justin shares insights on StrongSuit AI's approach to creating a comprehensive toolkit for litigation, emphasizing the importance of repeatable workflows and the balance between customization and standardization. The discussion also delves into the challenges of evaluating AI tools, addressing hallucinations, and future developments in AI technology for law firms.

In this conversation, Gabriel Stiritz and Tom Lenfestey discuss the evolving landscape of law firm transactions, particularly in the personal injury sector. They explore the impact of private equity on law firms, the emergence of Managed Service Organizations (MSOs), and the challenges faced by sellers in understanding their firm's value. The discussion also highlights the importance of strategic planning for law firm owners looking to navigate the changing market dynamics as they prepare for potential acquisitions or investments.

In this episode, Gabriel Stiritz (CEO, Lexamica) and Glen Lerner (Founder and Partner, Lerner and Rowe) explore rapid changes in the legal business landscape due to AI and market dynamics. The conversation highlights the importance of adaptation in order to thrive in this evolving environment, including the increasingly vital role of referrals as a key part of a sustainable business strategy. Gabriel also touches on Lexamica's origin story, and Glen explains his confident decision to adopt Lexamica as his firm's referral management platform. Erik Bermudez (VP of Strategic Partnerships, Filevine) hosts. Recorded at Lex Summit 2025.

In this episode of The Relay, host Gabriel Stiritz interviews Nate Skinner, Chief Marketing Officer at 8am (formerly AffiniPay), about the recent rebranding of the company and its implications for law firms and the legal technology industry. They discuss the importance of a unified brand, the value of brand equity, and the long-term impact of brand investment. Nate shares insights on how to build a memorable brand story and emphasizes the need for law firms to invest in their brand to build trust with clients. The conversation highlights the significance of understanding customer needs and the role of branding in creating a successful business strategy.

In this conversation, Gabriel Stiritz interviews Ethan Hilton, founder of Caseflood.ai, discussing the transformative impact of AI on the legal industry, particularly in the intake process for personal injury law firms. They explore the current state of voice AI technology, its capabilities, challenges in adoption, and the future of AI in legal decision-making. The discussion highlights the need for a balance between automation and human oversight, emphasizing the importance of understanding client needs and the nuances of legal agreements.

In this episode of The Relay, host Gabriel Stiritz speaks with Zach Posner, co-founder and managing partner of The LegalTech Fund, about the current trends in legal technology, the impact of AI on the legal industry, and the future of law firms. They discuss the importance of evaluating legal technologies for long-term value, the rise of voice AI in legal intake, and the changing landscape of legal pricing. Zach emphasizes the need for law firms to adopt technology thoughtfully and to foster a culture of innovation within their teams.