Stephan Aarstol founded beach lifestyle inspired, direct to consumer eBike brand Tower Electric Bikes in 2018. This is a diversified sister company tacked onto established direct to consumer SUP company Tower Paddle Boards, the most searched brand name in paddle boards, which after funded by Mark Cuban on ABC's Shark Tank in 2021 went on to become one of the biggest success stories in the history of the show.
In addition to his Shark Tank appearance, Stephan has been featured nationally on CNN Money, CNBC's Power Lunch, the Huffington Post, ABC's Beyond the Tank, Fox & Friends, 20/20, Fortune Magazine, People Magazine, and the Adam Corrolla Show. He's been widely published in business centric periodicals including: Fast Company, Entrepreneur, INC, Forbes, the Washington Post, and more.