What is it you actually do again?

We’re talking product-- or the output of your entrepreneur journey. What is it that you sell? We start with passion and then move into the marketability of your products or services. Passion for the reluctant entrepreneur falls into place when your product can provide a solution for a problem no one knew they had or didn’t know they could solve.

A lot of successful well-known products aren’t always the very first to market, it’s being able to bring their own personality or their take on it and allowing people to view it in a new light.

In this episode we referenced:

· Listen! Mentor Coaching for Coaches – a bite-sized mentor coaching book Diana and I collaborated on.

· Zig Ziglar’s quote, “Sales is the transfer of enthusiasm.”

· Hawthorne Union’s Continual Coach Education is an example product that fills a need but isn’t our most successful offering.

· Diana’s experience with big online retail, Chewy.com’s personalization in Customer Service vs the big Amazon.

· Ravelli tripods vs Amazon Basics

· TRX Straps legal battle against knock-off products

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I’m Jacen from Hawthorne Union, a professional coach. Join me as I discuss career development, personal and professional growth, and leadership from a coach’s point of view.

Contact: [email protected]